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Email Marketing Conversion Rate Comparison

PureB2B

Mobile responsiveness is critical to how your emails display on various devices. A recent study by Return Path analyzed more than 27B email opens between May 2016 and April 2017, revealing more than 55% of emails were opened on a mobile device. Hence, the importance of responsive email design is real. Consulting.

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Email Marketing Conversion Rate Comparison

PureB2B

Mobile responsiveness is critical to how your emails are displayed on various devices. It revealed that more than 55% of emails were opened on a mobile device. People are busy enough and won’t have the patience to deal with less-than-perfect email design. Hence, the importance of responsive email design is very real.

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The state of in-housing according to 3 leading marketers | 2020

Bannerflow

The report features the thoughts of 200+ senior marketing decision makers from brands, in-housing agencies, and consultancies across Europe. The state of in-housing according to Sky Creative Agency. Sky Creative Agency is the in-house creative agency for Sky, Europe’s largest media and telecommunications conglomerate.

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PPC Isn’t Screwed — You Aren’t Doing It Right

Convert

Instantly, advertising on Facebook and Instagram became less effective, while Apple started jostling to own and use all its first-party customer data. They can accept the fact that once-lucrative pay-per-click advertising channels will no longer perform as well. Ad copy and creatives matter. tracking accuracy got all messed up.

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The Strategic Guide to Enterprise Content Marketing (with Examples)

Marketing Insider Group

More than attachments to traditional advertising challenge those enterprises who haven’t taken full advantage of content marketing. They are: 60% of the companies studied identified departmental silos as a barrier to content marketing. IKEA are well known for their innovative approach to furniture design (as well as their meatballs!)

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The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels

Hubspot

In California, two men were playing the new mobile sensation Pokemon Go. Who cares about some mobile game? So, you have millions of people walking around (or driving - please don't do that) going wherever the GPS-enabled mobile app tells them to go. It doesn't take a brave soul to advertise on Facebook. Be that guy!

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

And while a lot of marketers think that’s what they’re doing when they crank out… Read more… Doug Kessler | May 27th, 2009 | no comments The changing look of listing / portfolio sites Websites that present a portfolio or list of creative work are always a design challenge. No two projects are ever the same.