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Nine Social Media Marketing Stats You Can Use

Webbiquity

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). We’re now long past the days of having to “sell” business executives on the value of social media for marketing. eMarketer ).

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Why Display Ads Are a Waste of Money—And What You Should Do Instead

Contently

Want to feel depressed about marketing? According to eMarketer , display ad spending is expected to grow a whopping 24 percent this year to over $80 billion. So why are marketers still pumping nearly $100 million in display ads this year? Display is an incredibly low-effort way to spend your marketing budget.

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The Growth of Video and Mobile Marketing; Key Stats and Trends

NuSpark Consulting

As we examine the direction that marketing is heading in 2013 and beyond, we have to look at where the influx of technology is taking consumers. With the growth of mobile technology exploding, the majority of consumers have an Internet-capable video player in their pocket. Companies need to understand this paradigm shift and adapt.

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How to Create Your 2021 Marketing Budget Plan [Step-by-Step Guide]

Marketing Insider Group

If you’re like most companies, you realized in 2020 that annual marketing budget planning doesn’t work anymore. Annual budgets aren’t flexible enough to keep up with your audience’s dynamic behavior. Quick Takeaways: Annual marketing budget planning isn’t ideal anymore. Don’t overcomplicate things.

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100 Important PPC Statistics That Will Impact Your Search Ads

Atomic Reach

There is always debate among marketers what the effective uses of a marketing budget are. With popular platforms such as Google Ads and Facebook offering incredible targeting for specific consumers and their budget-friendly pricing, it's no wonder that 74% of businesses are investing in PPC. SEO Tribunal ). Wordlead ).

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The Future of Advertising [Expert Predictions & Data]

Hubspot

In a world of banner blindness , I'm sure you're concerned about the future of advertising. If you're in marketing, I'll bet it's one of your bigger concerns. Below, let's dive into the future of digital, mobile, video, and TV advertising. 62% of companies have, or plan to have, an omni-channel marketing strategy ( AdWeek ).

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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. No, not that.)