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The Business Blogger's Ultimate Guide to Mastering Lead Generation

Hubspot

In this post, we'll walk you through all the various lead gen opportunities you can take advantage of on your blog, and even give you some great tips for optimizing those opportunities to make sure you're squeezing every last lead out of your business blog. 8 Lead Gen Opportunities for Your Business Blog.

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Turn Your Blog into a Lead Generating Machine

PureB2B

It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. The “leaderboard” at the top of the blog, the sidebars on either side of a post, and the space at the end of an article are prime real estate on your website. Business Blogging Tips.

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How to Turn Your Blog into a Lead Generating Machine

PureB2B

It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. The “leaderboard” at the top of the blog, the sidebars on either side of a post, and the space at the end of an article are prime real estate on your website. Worst case scenario?

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11 Reasons Your LinkedIn Company Page Sucks

Hubspot

It Features No Recommendations: Displaying testimonials is a great way to show third-party validation and, as a result, credibility for your products/services. To do so, add 3 banner images/links in step 3 while you're editing your Products tab. On LinkedIn, testimonials translate to 'Recommendations.'

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How to Setup Your Company Blog For Success

Marketing Insider Group

Your optimal layout will depend on your industry and what exactly you want your blog to help you accomplish. A B2B consulting company would likely want case studies displayed prominently on their blog page, while design firms would be more focused on including feature images to highlight past work. Create an RSS Newsletter.

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Why the Blog Post Is the New Ad Unit

Hubspot

And that is why the blog post is the new online ad unit. to your blog posts, you can make it easy for readers to share your blog content with their own networks in social media, extending the reach of your content far beyond just your business' fans and followers. Ever try sharing a banner ad? Of course not.

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11 Clever Ways to Nurture Leads With Your Business Blog

Hubspot

When it comes to the role of business blogging in inbound marketing, there''s no question that it fits quite nicely into the ''Attract'' stage of the methodology. Not only can your blog help you bring in qualified visitors that you can convert into leads; it can also be a powerful lead nurturing tool. 1) Implement Smart CTAs.