Martech

MARCH 18, 2022

The CMO can be held accountable for the spend, but he must be able to speak to the CEO in terms they can understand. Read next: 19 questions to ask marketing attribution vendors. One statistic Brenner likes to quote is the average click-through rate of a banner ad — just 0.5%. The CMO spends money at the CEO’s request.

ROI 127

ROI Paid Search Agency Advertising Agencies Planning 127

Aberdeen

JULY 31, 2017

Check to make sure you are repeating your positioning statement on your website as well as in banner ads, press releases, brochures, e-mail promotions, and webinar announcements (i.e., In 2014, seven BI vendors had positioning around “better decisions.” In 2014, seven BI vendors had positioning around “better decisions.”

Positioning 40

Positioning Enterprise Management Work Management Marketing Management 40

Convince & Convert

AUGUST 2, 2012

Today’s stat of the week comes from the CMO Club , which is a pretty well-known marketing organization, basically did a member survey. Just some quick highlights that are maybe thought provoking or interesting, according to this research, social data impacts decisions for 89% of CMOs. Thank you, Ian, for the great suggestion.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Martech

AUGUST 19, 2021

The new trend towards B2B vendors in the tech space streaming quality video content brought out some skepticism in some of my colleagues. But those banner ads at The New York Times and Wall Street Journal simply showed clouds against a blue-sky background. Good morning, Marketers, and do you switch on the TV to watch B2B?

DemandBase 115

DemandBase B2B Banner Ads Account Based Marketing 115

Webbiquity

FEBRUARY 10, 2015

58% of buyers say they spend more time researching than in the past; 53% rely more on peer recommendations; and 65% said the winning vendor’s content had a significant impact. 68% of business buyers start their content sourcing at search engines and portals, 40% go to vendor websites (why, if only 9% trust them? MediaPost ).

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Engagio

APRIL 29, 2018

Adoption is on the rise, and more vendors than ever have attached themselves to the term to take advantage of the fervor. Most CEOs don’t approach their CMO saying “do you want more budget and people to do this ABM thing?” Display ads carry an average CTR of 0.1%. Personally, I can’t recall the last time I clicked on an ad.

Account Based Marketing 88

Account Based Marketing ABM Sales Qualified Leads Lead Ranking 88

Customer Experience Matrix

DECEMBER 21, 2011

B2B marketing automation vendors generally position their systems as a replacement for separate applications including email, forms creation, Web analytics, content management, and reporting. Marketing automation vendors have little incentive to correct the error, since mentioning integration would only slow the sales cycle.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Work Management Marketing Management 120