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What is an Ad Audience? Ad audience describes the overall number of individuals who have either already seen or could potentially see an ad during a specific time period. What is a BannerAd? A bannerad is one of the most common forms of digital advertising. What is a BannerAd?
A bidding strategy is the way a buyer calculates a bid in an ad auction. It can mean bidding a flat CPM or bidding a variable price based on past clickthrough or conversion rates. Information on the contents of the webpage that a user is viewing, usually used for ad targeting. HTML5 bannerad. Impression.
1994: The first bannerads appear. The age of bannerads had officially begun. Wired magazine's former online off-shoot HotWired for introducing the world to the enduringly ubiquitous bannerad. AT&T paid HotWired $30,000 to place the bannerad above on their site for three months.
The ads we were being presented with lacked context and value, and as a result, many of us were quick to deem them untrustworthy. There was just something about paying for an irrelevant bannerad that didn't sit well with us. 10 Shocking (But True) Stats About Display and BannerAds. Source: comScore ).
You need to optimize your PPC campaign for the ad ranking algorithm to gain the top results. The top PPC ranking factors are: ad copy relevance to the search query adclickthrough rate ad quality score ad bid amount However, having a higher bid amount will not ensure a top SERP position.
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