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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

What is an Ad Audience? Ad audience describes the overall number of individuals who have either already seen or could potentially see an ad during a specific time period. What is a Banner Ad? A banner ad is one of the most common forms of digital advertising. What is a Banner Ad?

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Display advertising: glossary of key acronyms and terms

Bannerflow

A bidding strategy is the way a buyer calculates a bid in an ad auction. It can mean bidding a flat CPM or bidding a variable price based on past clickthrough or conversion rates. Information on the contents of the webpage that a user is viewing, usually used for ad targeting. HTML5 banner ad. Impression.

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20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution

Hubspot

The ads we were being presented with lacked context and value, and as a result, many of us were quick to deem them untrustworthy. There was just something about paying for an irrelevant banner ad that didn't sit well with us. 10 Shocking (But True) Stats About Display and Banner Ads. Source: comScore ).

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A Brief History of Online Advertising

Hubspot

1994: The first banner ads appear. The age of banner ads had officially begun. Wired magazine's former online off-shoot HotWired for introducing the world to the enduringly ubiquitous banner ad. AT&T paid HotWired $30,000 to place the banner ad above on their site for three months.

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PPC Consulting: Why It’s Essential for Business Growth

Single Grain

You need to optimize your PPC campaign for the ad ranking algorithm to gain the top results. The top PPC ranking factors are: ad copy relevance to the search query ad clickthrough rate ad quality score ad bid amount However, having a higher bid amount will not ensure a top SERP position.

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