Choozle
MARCH 23, 2021
percent of that spend will go toward digital, and 69.0 What else did we see, other than the obvious spending increases? We focused on reaching voters one-to-one, where they spend their time online, from social media, banner ads, digital video, connected TV, and just about any other web-connected medium. Roughly 15.3
Hubspot
JULY 22, 2019
In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. Looking at that statistic, you wouldn't think that TV viewing is on the decline -- but it is, and with it, TV ad spend. Video ads are online now, too. Here, I'm going to explain why.
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Digilant
AUGUST 10, 2023
programmatic digital display ad spending is expected to reach nearly $150 billion , accounting for more than 90 percent of total digital display ad spending. Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection. In 2023, U.S.
Digilant
AUGUST 10, 2023
programmatic digital display ad spending is expected to reach nearly $150 billion , accounting for more than 90 percent of total digital display ad spending. Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection. In 2023, U.S.
Bluetext
FEBRUARY 25, 2020
It’s rare that you scroll your newsfeed or surf the web without being served an ad that is relevant to your specific interests. In 2019, 87% of marketing professionals were leveraging video in their media strategies and more than 80% of video marketers saw a stronger ROI than when they ran static banner ads or paid social image ads.
Hubspot
APRIL 9, 2018
Publishers can charge more for video advertising than banner ads in text-based articles. But it’s also about where and how people spend their time online. For animated videos, we start by spending a day or two on art direction. Here, visual ideas get added to the right column of the script. It’s simple math.
Hubspot
MAY 9, 2013
The film is up on iTunes and it’s about to go on Bloomberg cable. comScore just put out a statistic that you’re more likely to survive a plane crash than to click on a banner ad. In fact, in the film we hooked people up to a machine that monitors brain activity, and we exposed them to banner ads. It has done great.
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