Valasys
JULY 26, 2019
The Kickfire’s API has expanded to include Trade Name & expands to include the descriptions from Standard Industrial Classification (SIC) & the North American Industry Classification System (NAICS). This will allow the B2B marketers to streamline the criteria for market segmentation, based on diverse industries.
Online Marketing Institute
MAY 24, 2009
Trying to get a handle on Company Psychographics? Do Psychographics work in B2B Marketing & Sales? B2B marketers regularly use demographic data of tangible characteristics such as company size, industry classification, number of employees, etc. ► March ( 4 ) You’re Selling What to Whom?
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Everything Technology Marketing
OCTOBER 10, 2010
Adoption Patterns One of the best known market segmentation frameworks is the technology adoption model that segments markets into innovators, early adopters, early majority, late majority and laggards based on buyers' different needs and psychographic patterns at each phase of the adoption cycle.
markempa
SEPTEMBER 23, 2012
Industry vertical, including common keywords that identify the companies and Standard Industrial Classification (SIC) and North American Industrial Classification (NAICS). Psychographics such as values, culture, and internal and external issues that influence their buying decisions. Number of employees. Decision-maker roles.
markempa
OCTOBER 21, 2012
Create profiles for each and populate them with: Their SIC (Standard Industrial Classification) and/or NAICS (North American Industrial Classification) codes. Psychographics, such as corporate values, culture and philosophy. Identify your five worst customers. Those who give you the least revenue and profit. Annual revenue.
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