Metadata

SEPTEMBER 28, 2023

Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. After a few months, my cost per lead (CPL) was $3k, and I was in a frenzy. While our average account value (ACV) was much higher than that, I knew this level of spending wasn’t sustainable.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

KoMarketing Associates

FEBRUARY 13, 2018

If changes in the social advertising landscape had you hesitant about testing Facebook Ads for your B2B lead generation driving efforts, it’s safe to say that your audience is there – and video ads are one of the most effective ways to give yourself a competitive edge. Facebook’s current 2.07 Entice With eBooks.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

Inbox Insight

MAY 24, 2024

When considering outsourcing your lead generation , selecting the appropriate partner is not just imperative—it’s critical for fueling your sales pipeline and enhancing your ROI. Without vetting potential vendors, there’s a tangible risk of allocating budget towards low-quality leads, affecting your sales funnel.

Lead Gen 52

Lead Gen Ideal Customer Profiles Lead Ranking Sales Management 52

Single Grain

APRIL 24, 2023

With so many digital marketing tactics available, it can be challenging to know which ones will work best for your B2B business. That’s why we’ve put together a collection of eight B2B digital marketing case studies to inspire you.

Case Studies 52

Case Studies Case Study Paid Content Paid Search Agency 52

Hubspot

NOVEMBER 4, 2015

If you haven't done so yet, it's time to establish a revenue or lead-commitment based on your funnel metrics and revenue-growth goals. Then lock these goals in with a service-level agreement between your marketing and sales teams. In fact, doing this was one of the key factors that enabled us to double our blog leads.

Planning 28

Planning Paid Search Agency Lead Ranking Marketing Plans 28

DAGMAR Marketing

JUNE 14, 2019

These efforts will be rewarded with lower click costs, higher quality scores and better results. There’s a key, however, to unlocking much of the mystery, and it’s as simple as using a concept we call Reach, Relevance and Response. Maintenance is a must. In some cases you may need to expand the period of time to pull meaningful data.

PPC 78

PPC Paid Search Agency Lead Scoring Lead Ranking 78