ViewPoint
JANUARY 4, 2018
For example: “The average cost per lead across all the companies surveyed is almost $200 ($198.44).Admittedly, Admittedly, that’s a useless statistic, as these figures vary quite dramatically depending on industry, company size, etc.” (see see marketing charts analysis of HubSpot’s “2017 Demand Generation Benchmarks Report” ).
ViewPoint
FEBRUARY 24, 2016
What should I know about Account-Based Marketing? Isn’t it demand generation with a new name? Simplified. : "Where I’m from, it’s the chief executive’s job to determine and articulate the company’s strategy. . : "Where I’m from, it’s the chief executive’s job to determine and articulate the company’s strategy.
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ViewPoint
MAY 20, 2016
They recommend that as a first step toward capturing these key performance indicators, clients walk through a model that breaks down typical marketing contribution and mix based on three go-to-market strategies: direct enterprise accounts, inside commercial accounts, and small-and-medium-sized business (SMB)/channel accounts.
ViewPoint
FEBRUARY 8, 2016
In part one of this two part series, we’ll talk about: the importance of creating a plan to earn the company’s trust. Create a Plan to Earn the Trust of Your Company. All CMOs need to work towards making the company sustainable from a marketing standpoint. the three most critical roles a CMO needs to consider. Matt Heinz.
ViewPoint
AUGUST 18, 2015
In today’s B2B companies, marketing and sales alignment is critical to success. Unfortunately, few B2B organizations focus on creating, implementing and executing a defined marketing and sales process. It is a deep dive into key areas of your process: Lead and demand generation. Data quality. Nurturing workflows.
ViewPoint
JANUARY 22, 2016
This is the third in a series of three blogs about what experts feel companies did well in 2015 and what they would do better in 2016. What B2B Companies Did Well in 2015? Oh, the new sales “experts” are still making plenty of noise, but it’s generally contained to their own sphere of influence with like-minded Kool-Aid pushers.
ViewPoint
OCTOBER 1, 2015
That’s what I set out to find when I presented this question to fellow industry experts: According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months.
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