What the growth of inside sales means to B2B marketers
Biznology
OCTOBER 29, 2014
The speaker claimed that inside sales has outstripped outside sales in B2B, a statistic that both surprised me and got me thinking. It strikes me that this development bears enormous implications for B2B marketers. The first human interaction with these researchers is likely to be over the phone, in a lead development role.
Let's personalize your content