Engagio

APRIL 12, 2024

Happy and satisfied customers lead to loyalty and retention. Using DemandBase to identify prospects who visited the US Open website, IBM was able to find and target over 9500 accounts—triple their usual—with nearly 200 being top accounts, double previous years’ results. Reward loyalty Create incentive programs.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Heinz Marketing

FEBRUARY 20, 2019

These are just a few of the questions we, as B2B sales and marketing professionals, must consider. And, all while demonstrating your organization’s thought leadership with the added bonus of third-party endorsements from your panelists. How can you be sure what you’re sending prospects is actually valuable? To Stand Out.

Webinar Metrics 63

Webinar Metrics Top of Funnel Digital Marketing Funnels Advertising Funnels 63

Heinz Marketing

FEBRUARY 20, 2019

These are just a few of the questions we, as B2B sales and marketing professionals, must consider. And, all while demonstrating your organization’s thought leadership with the added bonus of third-party endorsements from your panelists. How can you be sure what you’re sending prospects is actually valuable? To Stand Out.

Webinar Metrics 60

Webinar Metrics Top of Funnel Digital Marketing Funnels Advertising Funnels 60

Heinz Marketing

MARCH 12, 2020

Even when talking with B2B customer care professionals, examples of consumer customer experiences pervade. B2B Customer Experience. It’s not surprising then that B2B International found only 14% of all b2b marketers reported customer experience was ingrained in the fabric of their companies. The stakes are high.

DemandBase 98

DemandBase B2B Sales Lead Ranking Organic Leads 98

Online Marketing Institute

MARCH 13, 2011

asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. Demandbase Stream, however, shows which IBM office the visitor came from, and what departments are located there.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Strategic-IC

DECEMBER 7, 2020

Account-based Marketing (ABM) is one of the hottest B2B marketing trends this year. 87% of B2B marketers surveyed by ITSMA reported that their ABM initiatives outperform their other marketing investments in terms of ROI. 60% of companies report at least a 10% increase in revenue in year one of their ABM programme ( Demandbase ).

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ABM Stats 62