B2B Thought Leadership Buyer Personas Buyer's Journey Peer-to-peer 
Marketing Insider Group
FEBRUARY 22, 2023
Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. In this article, we look at some B2B content marketing data to point to the biggest trends. Then brands need to map content to each stage of buyer journey and fill the gaps.
Marketing Insider Group
JUNE 22, 2020
Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. And influencing buyer decisionsis what marketing is all about! In this article, we look at some B2B content marketing data to point to the biggest trends. Quick Takeaways.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
KoMarketing Associates
MAY 4, 2017
As marketing technology and information access continues to evolve, B2B buying behavior changes as well. For example, recent research suggests that marketers may want to shift to shorter pieces of content to reel in B2B buyers. The Seven Phases of the Buyer Experience Journey. What Are Buyer Personas?
Tony Zambito
OCTOBER 27, 2010
. Lauren notes that the B2B environment is faced with increasing challenges in marketing to as well as selling to the buyer. Lauren further adds that a confluence of trends is changing the way buyers experience buying decisions and purchases.
OutboundView
FEBRUARY 28, 2019
The inbound marketing for B2B landscape of 2018 is a brave new world for business – one virtually unrecognizable from years past. Buyer demographic and behavioral data was difficult to find. The thrust of this playbook is simple: Launching an inbound B2B marketing strategy does not need to be expensive.
Marketing Insider Group
JANUARY 31, 2022
Buyer personas are a valuable tool for defining your target audience prior to launching your content strategy. Buyer personas are a valuable tool for defining your target audience prior to launching your content strategy. Here’s why: Your content strategy is what makes your brand visible on search engines.
ClearVoice
SEPTEMBER 3, 2020
In 2014 I was in my element when I landed a brand new role as a content manager at a B2B marketing agency. I still remember bragging about my dream job to my family, friends, and peers, declaring with pride: “I’m a content manager!”. Responses included: “You’re a what?”. Gesundheit!”. Wait, what are you managing?”.
Expert insights. Personalized for you.
255 
Let's personalize your content