B2B Marketing, Demonstrating Intent, Intent Data and Intent Signal

How to Leverage Intent Data to Drive More Business

NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. This data enables sales teams to focus marketing spend on prospects who are actively ready to buy.

Intent Data

Intent Data Intent Top of Funnel Ideal Customer Profiles

Intent Data: How to Generate Quality Sales and Marketing Leads

DealSignal

APRIL 10, 2024

B2B buyer behavior has shifted dramatically to independent, online research. Table of Contents [Open] [Close] What is B2B intent data? Signs of buyer intent What types of intent data are there? Intent data allows you to identify and target these specific folks, almost in real time.

Intent Data

Intent Data Ideal Customer Profiles Intent Marketing Automation Services

Content + Intent Data: The Rise of First-Party Data

Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. The Rise of First-Party Data.

Intent Data

Intent Data Intent Top of Funnel Intent Signal

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Cracking the Code: Turning Intent Data into Go-to-Market Success

MORE WEBINARS

Layering exegraphics and intent data to up your game (and your returns)

Rev

FEBRUARY 28, 2023

RevOps teams are justifiably driven to incorporate intent data in their prioritization strategies. Which makes perfect sense: in the world of demand gen and cold outreach, a prospect who has voluntarily expressed interest in a solution your company offers is way more likely to buy than someone who hasn’t.

Intent Data

Intent Data Intent Ideal Customer Profiles Intent Signal

10 Tough Questions to Evaluate Your Target Account List

The Point

JULY 27, 2021

In a far-gone era, when demand generation was “direct marketing,” it was often said that for any campaign to be successful, the list was paramount. Fast-forward 20 years to a world of Account-Based Marketing (ABM) , and little has changed. Are there intent signals that the account is a high-propensity opportunity?

Demand Generation

Demand Generation Ideal Customer Profiles Account Based Marketing ABM

True Influence InsightBASE Simplifies Use of B2B Intent Data

Customer Experience Matrix

JANUARY 20, 2016

Intent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis. But while the promise of intent data is irresistible – “reach prospects with demonstrated interest in your product!” – the reality is less appealing.

Intent Data

Intent Data Intent Lead Ranking Marketing Automation Services

ZoomInfo and TrustRadius: Better Intent Data, Better Results

Zoominfo

APRIL 9, 2024

Many marketers and frontline salespeople are turning to real-time intent data as a competitive edge in their pursuit of strong leads and motivated buyers. Having a sophisticated range of intent data available from a single source of truth can be a powerful advantage.

Zoominfo

Zoominfo Intent Data Intent Top of Funnel

5 CFO-Friendly Paid Ad Tactics: Scale B2B Advertising without Breaking the Bank

SalesIntel

AUGUST 14, 2023

As marketing leaders, we often find ourselves navigating the challenging landscape of justifying ad spending to our CFOs. The age-old debate of whether marketing efforts genuinely contribute to the bottom line can leave us feeling like we speak a different language. But fear not, my fellow marketers!

Paid Content

Paid Content Ideal Customer Profiles Paid Search Agency Tactics

Intent Data: The Good, the Bad, and the Illegal

Terminus

SEPTEMBER 22, 2019

Every morning when a marketer gets into work, just after he or she fires up their computer and grabs that first cup of coffee, they pull out their crystal ball and begin to scan the future skies for potential buyers. . A well-honed third eye is, after all, a crucial quality in a good marketer. . Not all intent is created equal.

Intent Data

Intent Data Intent Bombora Dwell

Intent Data: The Good, the Bad, and the Illegal

Terminus

SEPTEMBER 22, 2019

Every morning when a marketer gets into work, just after he or she fires up their computer and grabs that first cup of coffee, they pull out their crystal ball and begin to scan the future skies for potential buyers. . A well-honed third eye is, after all, a crucial quality in a good marketer. . Not all intent is created equal.

Intent Data

Intent Data Intent Bombora Dwell

Asked and Answered: Which Opportunity Scoring Model is Better & Why

Vision Edge Marketing

AUGUST 22, 2023

When it comes to lead generation and new customer opportunity qualification, many businesses have traditionally relied on the waterfall approach which leverages the concept of a Marketing Qualified Lead (MQL). Demographic data such as job title, company size, and industry are often used and we refer to these as fit criteria.

Lead Ranking

Lead Ranking Lead Scoring Marketing Qualified Leads MQL

Avoiding the Blind Spot for Marketing and Sales Qualified Leads

SalesIntel

SEPTEMBER 13, 2021

Your sales and marketing teams spent a lot of time and effort answering this question. Because of the fact that lead qualification – from marketing qualified lead (MQL) to sales qualified lead (SQL) – encompasses more than “fit.” What is Marketing Qualified Lead. The marketing team produced an eBook.

Sales Qualified Leads

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel

What is Intent Data? How to Turn Signals into Action

Zoominfo

AUGUST 30, 2023

Modern go-to-market teams have the tools, data, and tactics that would make their predecessors wildly jealous. Buyers who are in the market today probably haven’t asked for a meeting. Intent data is the key that helps B2B sales and marketing leaders separate the ready from the rest.

Intent Data

Intent Data Intent Intent Signal Lead Ranking

What is Intent Data? Insights Beyond the 4 Corners of a Website

Zoominfo

MAY 21, 2021

The average B2B buyer is mostly finished with the buyer journey before they ever engage with a salesperson. That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch.

Intent Data

Intent Data Intent Lead Ranking Marketing Websites

Account-Based Marketing Strategies: 7 Tactics to Improve Performance

DealSignal

JANUARY 25, 2023

Are you ready to take your B2B marketing game to the next level? Look no further than account-based marketing (ABM) tactics. With the advancements in marketing technology leveling the playing field, you can leverage ABM tactics to not only hit your monthly numbers, but exceed them.

Account Based Marketing

Account Based Marketing Tactics Work Management Marketing & Strategy

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. You’ve come to the right place.

Paid Content

Paid Content Sales Management B2B Sales Top of Funnel

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. You’ve come to the right place.

Paid Content

Paid Content Sales Management Top of Funnel B2B Sales

B2B Marketing Zone

How to Leverage Intent Data to Drive More Business

Intent Data: How to Generate Quality Sales and Marketing Leads

Webinars

Trending Sources

Content + Intent Data: The Rise of First-Party Data

Webinars

Layering exegraphics and intent data to up your game (and your returns)

10 Tough Questions to Evaluate Your Target Account List

True Influence InsightBASE Simplifies Use of B2B Intent Data

ZoomInfo and TrustRadius: Better Intent Data, Better Results

5 CFO-Friendly Paid Ad Tactics: Scale B2B Advertising without Breaking the Bank

Intent Data: The Good, the Bad, and the Illegal

Intent Data: The Good, the Bad, and the Illegal

Asked and Answered: Which Opportunity Scoring Model is Better & Why

Avoiding the Blind Spot for Marketing and Sales Qualified Leads

What is Intent Data? How to Turn Signals into Action

What is Intent Data? Insights Beyond the 4 Corners of a Website

Account-Based Marketing Strategies: 7 Tactics to Improve Performance

B2B Sales and Marketing Terms: A Complete Glossary

B2B Sales and Marketing Terms: A Complete Glossary

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