Biznology

MARCH 26, 2012

This is not news to Internet marketers. But when it comes to search engine advertising, like Google AdWords, you need to think about your offer and call to action a bit differently. So the ideal in search engine advertising is to identify an attractive offer that also qualifies. Image via CrunchBase. Free trial.

Search Marketing 80

Search Marketing B to B Marketing Management Adwords 80

markempa

APRIL 24, 2009

If you have a great B2B story to tell, think about sharing it with other B2B marketers at MarketingSherpa’s 6th Annual B2B Demand Generation Summit 2009. These summits feature case studies based on real-life marketers’ actual lessons learned about what is working at this moment in advanced business marketing.

Demand Generation Agencies 120

Demand Generation Agencies Case Study Case Studies Demand Generation 120

MLT Creative

MAY 27, 2011

Here’s a quick B2B case study outlines how we helped our client turn another trip to a trade show into an opportunity to generate leads by integrating outbound tactics with their inbound marketing program. Are there any media placements reserved or available? Will there be a giveaway at the booth ?

Trade Show 40

Trade Show B to B Advertising Agencies B2B 40

Marketing Insider Group

NOVEMBER 18, 2010

So here is my list of B2B Marketing Insider predictions for 2011. 2010 was the year social media moved from cutting edge to mainstream (right?). Customer satisfaction, loyalty and retention re-emerge as key metrics B2B marketers will use to measure the performance of their holistic marketing programs.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

B2B Digital Marketer

AUGUST 25, 2020

In this episode of the B2B Digital Marketer Podcast , Linda Ruffenach shares why B2B digital marketing is all about building a personal relationship with the customer and solving their problems. 01:47 – Linda’s background in B2B Digital Marketing. 03:17 – The disconnect between marketing and sales.

Personalization 52

Personalization Marketing Budget Work Management Enterprise Management 52

Paul Gillin

JUNE 24, 2010

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. In fact, many of the most successful marketers aren’t that concerned with ROI at all.

ROI 50

ROI Paid Content Social Marketing Webcast 50

B2B Marketing Zone Posts

AUGUST 3, 2010

Best of B2B Marketing. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Paid vs. natural search efforts. But that’s content for another blog post. Tweet This!

Ning 40

Ning Paid Content Facebook Sales Management 40