Paul Gillin

MAY 13, 2010

These can be in the form of newsletter sign-ups, white paper downloads, requests for more information or invitations to view a webcast. Every page should also have embedded widgets that make it easy for visitors to e-mail, bookmark, tweet or otherwise share your content. Tags: B-to-B marketing website.

B to B 50

B to B Marketing Websites Work Management Webcast 50

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Webcasts |. src = [link]. }. ); WHITE PAPERS. Salesforce for Google Apps Webcast. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. E-mail Management. src = [link]. }. Podcasts |. Solution Centers |. Newsletters |.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. Any emails, direct mail etc.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

WebMarketCentral

JULY 14, 2008

With that in mind, MarketingSherpa last week presented their Top 10 B-to-B Marketing FastFixes: How to Generate & Nurture More Qualified Leads. Still, many marketers are reluctant to do this; "If I give away my white paper, how will I ever capture the lead?" Here are the highlights from the webinar.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

Paul Gillin

JUNE 24, 2010

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. With webcast.

ROI 50

ROI Paid Content Social Marketing Webcast 50