Programmatic Audience Development Global Trends [White Paper]


The white paper titled, “Going Global: Programmatic Audience Development Around the World,” published by Winterberry Group in partnership with the Interactive Advertising Bureau , explores these dynamics to present a snapshot of how publishers, marketers, and technologists are “going global” in their practice of programmatic audience development across each of 12 markets. The proliferation of data and technology is reshaping the media business.

Paper 204

Email Critique: Adobe Webcast Invite Keeps It Simple

The Point

In this case, an invitation to download a recorded Webcast, Adobe combines a clean email design with clear, concise selling copy that gets to the point quickly and with a minimum of fuss. Normally I’m not a fan of yes/no questions (“Did you know …”) but here the question serves to sell the offer and highlight what the reader will learn in the Webcast. I don’t really know this is a Webcast until I read the body copy, and even then it’s not entirely clear what I’m being asked to do.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

B2B Lead Generation Blog: Tips for better webinars, webcasts and improved ROI

B2B Lead Generation

« 2 New RSS Feeds for the B2B Lead Generation Blog | Main | Blogging & RSS Events » Tips for better webinars, webcasts and improved ROI Webinars have reached critical mass and most B2B marketers, it seems, have added them to their marketing mix. But lately, Ive watched some really bad webinars and webcasts. Where do webinars/webcasts fit into lead generation? Im often asked where do webinars/webcasts fit in the lead generation continuum?

The Demise of the White Paper is Greatly Exaggerated

The Point

Expand Beyond the White Paper. Look, I’m all for creating a mix of content – ebooks, video, Webcasts, infographics, ebooks, case studies, etc. – But is the white paper dead? And neither would all the B2B companies who generate thousands of quality leads every year through content syndication and other white paper marketing channels. Now I will grant Dun this point … the old-school, 8-1/2 x 11, text-heavy, academic-style white paper is indeed on its last legs.

Paper 186

B2B Lead Generation Blog: Using White Papers for Lead Generation

B2B Lead Generation

« Lead Generation for the Complex Sale Listed Among BtoB Magazine’s Best Marketing Books | Main | E-Book: What Sales Really Needs from Marketing » Using White Papers for Lead Generation Michael Stelzner wrote a solid overview article in MarketingProfs this week titled, " How White Papers Can Turbo-Boost Your Lead-Generation Campaign." If youre involved in marketing to IT or financial buyers, you should consider using white papers or e-books.

Paper 131

B2B Marketers Are Turning Away Prospects

Digital B2B Marketing

In the past year, 88% of people report using white papers for business research, followed by 73% for webinars. White papers are rated “most valuable” more frequently than any other format (56% of those that rated white papers). White papers have the largest spread between very valuable and little value. In contrast, the spread for ebooks, webcasts and podcasts is less than 3x. Only 40% share webcasts.

B2B Lead Generation Blog: White Papers and Lead Generation, Key for BtoB Marketers

B2B Lead Generation

« Webinar: A Multimodal approach to Lead Nurturing for Complex Sales | Main | How to Become a Thought Leader and Attract Customers » White Papers and Lead Generation, Key for BtoB Marketers Complex sales cycles make the development of multi-modal marketing strategies critical. For many B2B marketing pros (especially those in technology), a time-tested tool is the white paper.

BtoB 120

Alinean Launches Interactive White Papers

The ROI Guy

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers. Alinean Interactive White Papers help B2B marketers better attract and connect with today's overloaded, skeptical and frugal buyers.

Paper 40

B2B Lead Generation Blog: Lead Generation via white papers and webinars

B2B Lead Generation

« Two new reports on marketing and lead generation | Main | Combine Your Cold Calling Efforts With Email Marketing » Lead Generation via white papers and webinars MarketingSherpa published a great article today on how Redhats Director of Marketing Communications, Chris Grams, broke the rules for distributing white papers and webinars. : How to Get Thousands More White Paper Readers & Webinar Attendees: Red Hats Initial Test Results.

Paper 120

On-Demand: Leveraging Value Marketing Tools to Generate More Leads / Sales Ready Opportunities

The ROI Guy

This webcast was conducted on December 5th, and provides a great overview of why traditional white papers may fall short in helping you achieve your 2014 new lead / sales opportunity goals, and why you need to have Interactive White Papers and Benefits Estimators as an essential part of your game plan.

Enabling Sales for New Growth Opportunities

Buzz Marketing for Technology

Throughout the first added our DOL-focused publications, webcasts and videos, as well as other related content. to work alongside a five-member client services team to tear apart the 1,000 page ruling; we published a paper within 48 hours. Webcast(s): Ramping up and following up In February 2016, we held a webcast to present industry perspectives and impacts, discussing four major impact areas: business models, operating models, technology and data, and compliance programs.

Rules 55

How to develop quality content that drives demand gen


Armed with information from experts on both sides of this industry, it’s time to get back on the horse or put pen to paper (if paper is still a thing) and get your content in front of your desired audience. Content Marketing Webcasts 2018 report content marketing content strategy content syndication lead generation target personasWhen a webinar gets people asking questions and looking for more, we feel like we did a good thing.

tools of the trade: webinars and online presentations

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so.

Trade 100

Top 10 Triggered B2B Email Marketing Campaigns

Anything Goes Marketing

white paper, webinar, etc.), On the ensuing landing page, they are able to download a relevant white paper after filling out a short form. Instead of providing the white paper on the confirmation page after the form is filled out, send a link to the white paper in an email. Tags: lead nurturing email marketing B2B marketing automation B2C e-marketing webinars / webcasts lead qualification One of the themes for marketers in 2009 is “doing more with less”.

How do I Generate More Leads from my Website?

Anything Goes Marketing

Here is a summary of the key points: While both marketers and users agree that registering for white papers, analyst reports and demos is acceptable, 45% of users are OK with registering to download product information. 72% of users said that a detailed summary of the white paper will encourage registration. Web visitors want a sneak peak at the white paper to ensure that it's worth their time to go through the registration process.

IDC Interview: Financial Justification a Requirement for Technology Buyers

The ROI Guy

Checkout the roadmap to value success and some great examples on how to overcome these challenges here: On-demand webcast - Alinean Dynamic white papers Financial Justification IDC Pisello Randy Perry ROI Analysis ROI Calculator

Latest Trends in Email Marketing: RSS and Calendar Reminders

Anything Goes Marketing

A while back I wrote about how you can improve webinar/webcast attendee rates by creating a file that when clicked on, can book off the time specified in your email recipient's Outlook (and other programs too) calendar. Here are some ideas: Set real milestones : There are many "How to" white papers out there that pose a problem that that you may be experiencing and provide a solution with next steps. email marketing enewsletter RSS e-marketing webinars / webcasts blogging Web 2.0.

RSS 100

The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. You would be amazed at how you can reuse the content you already have (blog posts, newsletter articles, industry white papers, demos) and create a specific and defined automated program that is designed to target a specific segment and has a specific marketing goal. youtube landing pages enewsletter RSS webinars / webcasts Google

Lead Generation: How Lithium Technologies uses webinars to grow its customer database

B2B Lead Generation

In today’s highly digitized world, people have an appetite for connection as opposed to just printing out a piece of paper,” she explained. But, regardless of that anxiety and effort, every webcast attracted more attendees than the one prior. Now Thomas hosts one webcast a month while the Lithium product-marketing team hosts another two or so per month. Being able to say ‘We’re having a webcast in a couple of weeks’ is a great excuse for outreach,” Thomas said.

Content Marketing Tips for Lead Nurturing

B2B Lead Generation

Direct mail examples: personal letters, dimensional mailers, books, post cards, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories and third-party articles. Event examples: trade shows, live seminars, webinars, webcasts, executive briefings, workshops, conferences, road shows, speaking engagements and on-demand events. Webcasts and podcasts — Send a link in emails. Touch 5 — Relevant white paper via email.

How to be a great podcast guest

Sales Lead Insights

Consider taking a bathroom break before you log on to the webcast. If you plan to use notes, consider printing them on single page or on card stock so the listeners won’t hear you shuffling papers. Are you going to be a podcast guest? Follow these simple tips and you’re sure to have a successful podcast interview and set yourself up as a sought-after guest: Hydrate in advance of the podcast interview. This will help you avoid being heard sipping water or clearing your throat.

How to be a great podcast guest

Sales Lead Insights

Consider taking a bathroom break before you log on to the webcast. If you plan to use notes, consider printing them on single page or on card stock so the listeners won’t hear you shuffling papers. How to be a great podcast guest. Follow these simple tips and you’re sure to have a successful podcast interview and set yourself up as a sought-after guest: Hydrate in advance of the podcast interview. This will help you avoid being heard sipping water or clearing your throat.

The Importance of Value-Add Marketing Assets


There are many forms of such assets, from eBooks and white papers to use cases, videos, webinar events, recorded presentations and free trial-type offers. Marketers and business owners alike can develop content marketing assets such as: eBook/White Paper – Additional content based on original material such as a blog post. Slide-deck – A presentation of the research findings on the market opportunity, summary of the white paper and the exec’s best-practice recommendations.

B2B Lead Generation Blog: New PDF Tracking Gives Us Pause

B2B Lead Generation

« My Mention In Writers Digest | Main | Word of Mouth Marketing relies on reputation not branding » New PDF Tracking Gives Us Pause If you require registration on your website to download white papers or other "free" resources, youre losing up to 75%-85% of your potential sales leads (2004 MarketingSherpa Report ). B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

Who Do B2B Buyers Trust?

The ROI Guy

Overall, buyers continue to prefer documents such as research briefs, white papers and blog posts as the most important form of content along each stage in the buyer’s journey. This has led to a desire to have content that is more targeted, personalized and relevant – giving a rise in popularity to newer content formats such as videos, webcasts and interactive tools (such as diagnostic assessments, ROI calculators and TCO comparison tools).

Trust 68

8 Things Your CEO Can Write About On His/Her Blog

The Point

Content Excerpts – excerpt content from a white paper, article or Webinar and post it to the blog. Include a link to the complete paper or Webcast so people can read or view more. Launching a CEO blog but the boss isn’t sure what to write about? Here are 8 ideas based on a list we created recently for a client: 1. Opinion/Thought Leadership – opinions/rants/views on the world of [insert your product category here] – the good, bad and ugly.

The Role of Webinars in the Sales and Marketing Process


From within the webcast, viewers should be able to open and close information panels, access social media, respond to polls/surveys, view complementary resources, and network with other participants. By including white papers, data sheets, industry blogs, articles or other content, webinars can deliver multiple decision-making assets at one time.

The Two Core Elements of B2B Social Media Marketing Success

Webbiquity SMM

Content can be produced in a wide variety of formats: • White papers. Webinars / webcasts. Compelling: to be shareworthy from your standpoint, the content should compel the reader to take some sort of next step—download a white paper, register for a webinar, subscribe to your newsletter, contact your sales team—some type of action that makes the effort of developing the content worthwhile.

Expert Answers to 10 Tough SEO Questions


The team at Designhill recently brought together five search engine optimization (SEO) experts (well, at least four plus me :-)) for a one hour, deep dive webcast into the most pressing SEO issues of today. You can find the full webcast replay here. not a three-year old white paper)?

How to Outflank Your Competitors With Inbound Marketing?

Tomorrow People

White papers. Webcasts. As a continuation from Monday's Zoober - Inbound Marketing Methodology to Outflank Your Competition post on listening to your potential customers talking , we will be elaborating more on the next two steps you need to take in order to make inbound marketing work for your business. Creating. Creating is another essential step in the Zoober methodology.

IBM PureFlex TCO Analyst Tool Lead Nurturing Campaign (powered by Alinean)

The ROI Guy

The tool is leveraged as a significant element in marketing nurturing campaigns, with an example below of how they are using the tool as the next step / follow-on to thought leadership white papers and webcasts. Today’s data center executive knows how important it is to deliver great performance, agility and availability, but as cost effectively as possible. I BM proves this using the Alinean powered PureFlex TCO Analyst Tool.

How To Plan Your B2B Lead Generation Content Over Three Martinis

The Forward Observer

Examples of helpful content at this stage includes eBooks, white papers, editorial content and research reports. At this point he is interested in things like comparison white papers, expert guides, webcasts, podcasts and videos. Are you overwhelmed and confused about creating the ideal content for increasing traffic, leads and sales? It's nothing a stiff drink can't cure. Many Great Ideas Started Over Drinks In A Bar The. United States Marine Corps , Southwest Airlines and.

Mix Up Offer Content to Keep Nurturing Prospects Engaged

The Point

white papers) tends to perform better than does promotional content (e.g. So does all this mean you should dump your white papers, research reports and educational webinars, in favor of product brochures and buying guides? And here’s the good news for those of you for whom offer content is often a barrier to developing or expanding email programs: not every email in your nurturing stream needs to feature yet another new white paper or Webcast.

How to Choose the Right Offer for your PPC Landing Page

The Point

A better offer candidate for search campaigns is downloadable content – white papers, case studies, analyst reports, etc. More specifically, information “kits” tend to work well as search offers because they present a variety of information that appeals to a spectrum of buying interest: * an educational white paper to the prospect only just now looking for a answer to his/her business problem. *

Stop Being a Transactional Content Marketer

Digital B2B Marketing

Free white paper! White papers and webcasts are transactional. Free webinar! Free eBook! We’ve all seen the promotional emails, banner ads and Tweets. It’s Free! It’s Free! The fine print: we will send you weekly emails with more content you didn’t ask for. We will also give your information to our green sales team and tell them to go close the deal now Now NOW as part of our commitment to make it as easy as possible for you to buy.

Take the 2011 B2B Content Marketing Survey

Everything Technology Marketing

The purpose of content marketing is to engage B2B buyers with compelling content (in the form of webcasts, videos, eBooks, white papers, blog posts, etc) to educate, inform, entertain, and guide them through each step in the buying cycle. B2B buyer behavior has been changing dramatically over the last few years as buyers increasingly refuse to be interrupted by outbound marketing tactics.

Survey 139

B2B Tech Buyers Like Social Media


White Papers. Set the Purchasing Agenda with White Papers » B2B Tech Buyers Like Social Media.   Forrester Research: Download slides and listen to the webcast about this survey.  White Paper Writer. WriteSpark Tech Marcom Insights. Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Case Studies. Content Marketing.

Content Marketing Playbook: Connect with your Customers

Ambal's Amusings

White Paper. Webinar/Webcast. My content marketing heros Jonathan Kranz and Joe Pulizzi have collabrated to create magic again. The brand new version of Content Marketing Playbook has been released! It is a treasure trove of information for marketers. Download the eBook [for FREE with NO subscription form] and read it - TODAY! What are the top 10 content marketing tactics? Blog. Enewsletter. Article. eBook. Case Study. Testimonials. Microblogging (i.e., Twitter). Video.

5 Ways to Make Your Content Speak to a Business Audience


Business White Papers and Customer Case Studies. Business white papers and customer case studies provide substantial data to back up your claim and they are excellent ways of generating leads. Webcasts. Webcasts allow you to cover a topic with multiple viewers at one time. Even if customers aren’t available for the live webcast, they can still download it later. You want your content to make an impression.

5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

It will become an established marketing tactic that will be more tightly integrated with traditional tactics such as email, webcasts, live events, mobile marketing, and content marketing. This can be an eBook or a great white paper, for example, that showcases your expertise, solves a specific problem, or fills a critical knowledge gap for your audience. One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments.