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B2B Book Buzz: The Brand Gap

MLT Creative

Known as the Idea Launch PadTM for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients.

Buzz 40
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B2B Lead Generation Blog: Marketing That Reaches Decision Makers In Big Companies

markempa

« Macs Tasty Recipe for Lead Generation Success | Main | Will Writing a Business Book Generate Sales Leads? » Marketing That Reaches Decision Makers In Big Companies I was quoted in an article on B-to-B marketing in Marketing News, a publication of the American Marketing Association. In 2005, 3.5 In 2005, 3.5

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Gyro:HSR

Online Marketing Institute

Posted on Tuesday, May 26th, 2009 at 7:27 pm Why B-to-B Marketers Will Pioneer the New, New Media 150,000 Years of Social Network Media Experience: Why B-to-B Marketers Will Pioneer the New, New Media. B-to-B has always been peer-to-peer. B-to-B has always been peer-to-peer.

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B2B Word on the Street: Guerilla Marketing

MLT Creative

If you’re creative in your approach and with your message, you will also generate industry buzz and potentially drive some good public relations results. Well place the trade ads and do the shows, but don’t overlook creative ways to reach them where they work – on the job sites and in the car lots. Connect With Billy on.

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B2B Lead Generation Blog: Word of Mouth Marketing relies on reputation not branding

markempa

Sirius Decisions , a leading B-to-B research firm concludes, "While brand isnt dead, we believe it has become a byproduct of reputation, the first of three overall outputs todays b-to-b organizations must systematically produce in order to be successful.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

90% of B2B Marketers Count on Content Marketing in 2010 - Content Marketing Today , September 15, 2010 The brand-new and very revealing study from Junta 42 and Marketing Profs reinforces the growing dominance of content marketing in the business-to-business arena. Business to Business (26). InsideView (8). Stats (23).

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

Content Marketing Converts Even the Toughest Business Buyers - Content Marketing Today , August 12, 2010 Classic Truths about Skeptical Customers Remain Modern Business Realities. Content Marketing Converts Even the Toughest Business Buyers , August 12, 2010. B to B (18). Business (266). August 3, 2010.