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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

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Click to start video at this point — In response to a question about the accelerating integration of database technology, sales force automation, marketing automation and social media, Christopher notes what has been a mantra for years now appears to be reaching a critical mass. And you can show demos.

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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

Click to start video at this point — In response to a question about the accelerating integration of database technology, sales force automation, marketing automation and social media, Chris notes what has been a mantra for years now appears to be reaching a critical mass. He comments, “Salesforce.com is a good example.

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Good Reads for B2B Marketing - Advantages of LinkedIn in B2B Marketing

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Incorporating a marketing automation system makes taking the "personalized approach" easier than ever, says NetProspex Vice President of Marketing Maribeth Ross. Marketing Automation Software That Delivers the Most Data Wins. For B2B Marketing, Email Should be Personalized and Targeted.

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Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

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Curious about how long each has been a public company, I checked on the years in which their stocks were offered: Salesforce.com – 2004; SuccessFactors – 2007; and NetSuite – 2007. Could the reasons why point to similar expense paths for the marketing automation vendors looking at going public?

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PowerViews with Andrew Gaffney: Tipping Points & Differentiators

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Merger & Acquisition Activity in CRM & Marketing Automation Expected to Increase. While some of these spaces are still being defined where marketing automation plays with CRM, he believes we’ll see M&A activity in 2012. Prioritizing New Media: Start with What the Buyer Needs, Wants & Looks Like.

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What's it take to generate leads that fuel your forecast?

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PinPoint™ Platform , our automated solution that helps manage lead generation, qualification and nurturing. It’s a specialized tool that syncs with Salesforce.com and other CRMs. Since 1997, we’ve had 3.6 million one-on-one touches with our clients’ targets—and counting. Let’s start by talking about agile processes.

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PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

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He helped build Salesforce.com with an outbound marketing perspective into the mid-market. He cites the example of a marketing automation company to illustrate how important outbound initiatives are: “Jon Miller from Marketo is one of my favorite writers on lead development. He wrote this manifesto a while back.