The ROI Guy

NOVEMBER 7, 2017

You download that white paper, and because it’s gated, you’re required to fill out a lead capture form – your name, email address, Company, title, location, phone number, name of first born…Worse, you know you’re immediately going to get that lame phone call or email follow-up: “I see you downloaded our white paper, want to talk?”.

Peer-to-peer 126

Peer-to-peer Advertising Benchmark Marketing Automation Services Paper 126

Zoominfo

JULY 25, 2023

Tools Typically, this function will live within a larger marketing automation platform, which helps to manage manual elements of marketing — running lead generation campaigns, scoring the leads they generate, and so on — so marketers can get back to higher-order tasks.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

NuSpark Consulting

SEPTEMBER 14, 2015

You can send newsletter campaigns via marketing automation but watch for prospects who click and visit your site often. Gated White Papers, eBooks, and Guides. With gates, you’ll capture leads. These top-funnel leads should go into marketing automation workflows for nurturing.

Conversion 100

Conversion Lead Scoring Lead Ranking Marketing Websites 100

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Optinmonster

MARCH 13, 2024

As a result, we achieved amazing results with the campaign: 24,372 contest entries 3,500 new users 3X increase in our email list Running giveaway contests or online quizzes is like managing your lead generation in automation. You just have to set it up once and see the leads flow through the website.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

Marketing Insider Group

JANUARY 9, 2024

These numbers prove that the power of context, and a personalized strategy in lead nurturing are beneficial for your business. Nurtured leads offer an average of 20 percent growth in sales opportunities compared to non-nurtured ones. For more on this read, you can’t automate trust. Remember you can’t automate trust.

Lead Nurturing 150

Lead Nurturing Sales Management Top of Funnel Lead Ranking 150

Vidyard

JUNE 25, 2015

The truth is, if I asked you to make a list comparing B2B content to B2C content, I’m pretty sure I know how you’d describe the B2B side – dry. We all know B2B is the land of solemn white papers and earnest case studies, right? Okay, you might be too polite to say it but you’d probably be thinking it.

Video Marketing 52

Video Marketing Top of Funnel Paid Search Agency Best Practices 52