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B2C Marketing Automation and 5 Top Software Tools to Power It

Hubspot

Any B2C marketer can attest to the total relief that comes right after setting up successful email automation. From text reminders to cart abandonment emails to multi-channel campaigns that span social media and in-app messaging, B2C marketing automation marries the power of personalized messaging and hands-off marketing.

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Creative Customer Retention Strategies that Really Work

BenchmarkONE

Marketing tools like an integrated CRM, along with automation, can track all the same data as the barista who writes your name on your cup from memory, and they can do it at scale. . You can offer special rewards like free eBook downloads or guides that give special tips and tricks about your services. .

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What Is Demand Generation?

ClearVoice

Our guide introduces you to demand generation, a dynamic and evolving marketing tactic. You will also learn how to address challenges, take advantage of opportunities, and capitalize on marketing automation tools. Freshworks, Insightly, and Salesforce are three CRM solutions to consider. What is demand generation?

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Software and SaaS Marketing Best Practices

Launch Marketing

Use newsletters, blog posts, knowledge bases, webinars, videos and other content to share success stories, offer usage tips and tricks and to highlight new or forthcoming features of your SaaS offering that will benefit them. Are we using tools like Google Analytics, CRM and marketing automation to analyze each stage of the lead cycle?

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40+ Of The Best Marketing Automation Tools For Your Business

Referral Rock

It’s no wonder why many businesses struggle with picking marketing automation tools. Many businesses are compelled by the idea of automating their marketing. Yet they become overwhelmed with the amount of marketing automation tools available. How exactly can that tie in with automation software ?

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30 Best Growth Hacking Tools to Unlock Exponential Success

Optinmonster

OptinMonster’s integrations with the leading email service providers , CRM software , and eCommerce platforms make it a great growth marketing tool to acquire new customers. It even has a WordPress plugin so that you can build and automate email campaigns from your site’s backend. Targeted campaigns are incredibly effective.

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What Is Co-Marketing? A Guide to Co-Branding Marketing Campaigns

Hubspot

The most common way to co-market is for two companies that have similar audiences to work together on a piece of content or campaign, and promote it to both audiences. ebook, webinar, template, etc.) Set a timeline for your co-marketing campaign. Time to decide what type of co-marketing project you're going to work on.

Planning 101