Webbiquity

FEBRUARY 14, 2019

A form of direct marketing , database marketing uses business and consumer databases to generate targeted recipient lists. What distinguishes database from direct marketing is the awareness to the analysis of data. Database Marketing Types. Consumer Database Marketing.

Database Marketing 188

Database Marketing Marketing Automation Services Paid Search Agency Ad Frequency 188

Customer Experience Matrix

FEBRUARY 2, 2010

Summary: Database marketing and digital marketing are more different than it seems. It’s self-evident that digital marketing (mostly on the Internet, but also mobile, in-game, and eventually interactive TV) is a major change from both traditional mass media and more recent database marketing (mail, email, telemarketing, CRM).

Database Marketing 120

Database Marketing Work Management Marketing Management Marketing Automation Services 120

The Point

MARCH 18, 2014

Over at marketing automation firm Marketo , CEO Phil Fernandez just wrote a full-throated rant against the evils of unsolicited email and purchased email lists used indiscriminately: “How does anyone think that these are sensible emails to send to the CEO of a fast-growing public company? In fact, I’d recommend it.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Marketo Demand Generation 100

Tony Zambito

OCTOBER 18, 2015

What is empowering profiling is the growing presence of data, automation, and analytics. However, there is the inherent danger of automating the bad and putting profiling on steroids. Personalization is an extension of database marketing, whereby attempts are made to differentiate through personalized marketing.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Buyer Personas Marketing Management 100

Online Marketing Institute

JULY 31, 2009

Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. Synchronizing prospect and opportunity databases is key.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

FEBRUARY 23, 2011

MarketingPilot started as an operations management tool for mid-size direct marketers, with features for project management, list and media buying, source code tracking, expense capture, and vendor management. The company also created special editions for ad agencies, which now provide about 40% of its business.

Resource Management 120

Resource Management Digital Asset Management Enterprise Management Marketing Management 120

PureB2B

MAY 30, 2022

Without leads, B2B marketers don’t have prospects. Without prospects, your company has no way to expand its client base. You can get your product in front of more decision makers at more companies and win more accounts as a result. Assessing the market need. However, with the right leads, everything else falls into place.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62