Salesforce Marketing Cloud
SEPTEMBER 7, 2023
And with nine out of 10 people choosing to do repeat business based on positive experiences with a company, you want those experiences to be personal, memorable, and secure. de-duped, error-free, and labeled appropriately)? Data strategy answers critical questions such as: Are you working with quality data (i.e.
LeanData
MAY 6, 2022
Forrester bills its B2B Summit North America as “the premier event for B2B marketing, sales and product leaders to empower their strategies, fuel the revenue engine and drive the business forward.” Their desired end state was straightforward: Use automated, dynamic and direct-delivery workflows to send opportunities to partners.
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LeanData
APRIL 17, 2017
Ask anyone who works with a CRM system or marketing automation platform about their No. percent of the respondents answered: de-dupe incoming leads and existing database. But there’s another — and perhaps more provocative way — of looking at that result: people who say they want de-dupe functionality are missing the point.
ClickZ
JULY 22, 2020
30-second summary: Data paralysis is a natural consequence of the marketing technology businesses use daily, but there are tools that can help manage the proliferation of data so that it can be used efficiently and effectively. There are many more tools available, so be sure to research solutions that fit within your budget and business type.
LeanData
APRIL 17, 2017
Ask anyone who works with a CRM system or marketing automation platform about their No. percent of the respondents answered: de-dupe incoming leads and existing database. But there’s another — and perhaps more provocative way — of looking at that result: people who say they want de-dupe functionality are missing the point.
LeanData
APRIL 17, 2017
Ask anyone who works with a CRM system or marketing automation platform about their No. percent of the respondents answered: de-dupe incoming leads and existing database. But there’s another — and perhaps more provocative way — of looking at that result: people who say they want de-dupe functionality are missing the point.
LeanData
JUNE 22, 2017
During my career as a business leader at great companies like Concur, Zuora , Cisco WebEx and ADP , I’ve sat through my fair share of planning sessions about how to wisely spend our marketing dollars. The good news is that we had great success at driving demand and making those businesses even more successful. Some leads went unrouted.
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