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Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

Ask anyone who works with a CRM system or marketing automation platform about their No. They are the bane of marketing and sales teams alike. percent of the respondents answered: de-dupe incoming leads and existing database. De-dupe is not the solution. Duplicate records. often through gritted teeth.

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Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

Ask anyone who works with a CRM system or marketing automation platform about their No. They are the bane of marketing and sales teams alike. percent of the respondents answered: de-dupe incoming leads and existing database. De-dupe is not the solution. Duplicate records. often through gritted teeth.

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Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

Ask anyone who works with a CRM system or marketing automation platform about their No. They are the bane of marketing and sales teams alike. percent of the respondents answered: de-dupe incoming leads and existing database. De-dupe is not the solution. Duplicate records. often through gritted teeth.

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The 2023 B2B Data Buyer’s Guide For RevOps Leaders

SalesIntel

The typical issue is failing to keep correct client information, such as sales, marketing, and CRM data. In systems constantly changing and improving to fulfill business objectives, connectivity and completeness of data sets can soon become broken and outdated if not appropriately managed. What’s Next?

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Why I Joined LeanData

LeanData

During my career as a business leader at great companies like Concur, Zuora , Cisco WebEx and ADP , I’ve sat through my fair share of planning sessions about how to wisely spend our marketing dollars. I’ve also been on the marketing side where I asked: “How do we create more demand?”. There were duplicate accounts.

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Why I Joined LeanData

LeanData

During my career as a business leader at great companies like Concur, Zuora , Cisco WebEx and ADP , I’ve sat through my fair share of planning sessions about how to wisely spend our marketing dollars. I’ve also been on the marketing side where I asked: “How do we create more demand?”. There were duplicate accounts.

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The B2B Marketer’s Quick Start Guide: ABM Orchestration

Heinz Marketing

Today’s post is about ABM Orchestration. Check out the previous quick start guide posts on content amplification and sales automation. Account-based marketing has been a popular topic over the last few years. To put it simply, ABM is a B2B marketing approach that targets accounts instead of individual contacts.