markempa

DECEMBER 21, 2006

According to their research, " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs." Invest in marketing automation from Modern B2B Marketing In my last post, I argued that Marketing needs to stop being seen a cost center and start earning a seat at the revenue table.

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

MLT Creative

JANUARY 12, 2011

MLT Creative's president, Billy Mitchell , shares tweeted predictions for 2011 from B2B tribal leaders in blogging, social media, content marketing, public relations, marketing automation, inbound marketing and lead generation. Is Twitter's Sun Setting or Rising for B-to-B Marketers?

B to B 40

B to B Advertising Agencies Paid Search Agency B2B 40

The ROI Guy

DECEMBER 6, 2010

Sources: • SiriusDecisions B-to-B Buyers Survey 2010, on an online survey of more than 600 b-to-b marketers • IDC Executive Tele Briefing on Sales and Marketing Strategies for 2010 Posted by Tom Pisello at 8:55 AM Email This BlogThis! Tailwinds for Marketing Automation Software - Insi.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Buzz Marketing for Technology

JUNE 27, 2008

Tripwire PCI DSS Solutions: Automated, Continuous Compliance. Energy Efficiency. Space Management. Mainframes. Blade Servers. Virtualization. Applications. Middleware/EAI. Inventory Management. Document Management. E-Business. Data Warehouse. Development. Open Source. Web Services. Architecture. Managing Mobility: An IT Perspective.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. Lead Scoring Best Practices (Buzz Marketing for Technology podcast). white paper).

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

B2B Marketing Zone Posts

JANUARY 4, 2011

Marketing Automation Trends for 2010 - LeadSloth , January 12, 2010. Inbound Marketing Automation’s Free Usability Testing - Inbound Marketing Automation Blog , April 16, 2010. Mapping the Tech Buyer’s Journey - B-to-B Labs , June 29, 2010. B-to-B Marketers: How Many Calls Does it Take to Make a Sale?

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Buzz Marketing for Technology

JUNE 27, 2008

TDWI Research report clears confusion about automating data governance. Taking Document Automation to the Next Level. An Automated Approach to Vista Deployments. Energy Efficiency. Space Management. Mainframes. Blade Servers. Virtualization. Applications. Middleware/EAI. Inventory Management. Document Management. E-Business.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100