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How Optimum Condition Uses GreenRope to Adapt in a Digital World

GreenRope

Melissa, and her team, specialize in functional fitness for individuals who are new to exercise or have had previous injuries. To launch this campaign, Melissa implemented the following steps: Her team created video segments of various exercises and uploaded them to YouTube. What Inspired The SMS Campaign Idea?

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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Ideally, your team would define this process once, perform maintenance checkups, track the provided analytics, and take action on those insights. An automated system allows experienced marketing teams to deliver new customers without increasing employee requisites. Consider opt-in, unsubscribe, and bounce processing.

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5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects

Hinge Marketing

A lead magnet, also referred to as an opt-in, buzz piece or lead generation piece, can significantly reduce the time it takes to convert a lead into a paying client. So round up your team, decide on a timeline and stick to it. Will you write to appeal to your broader audience or to a small segment? Plan your lead magnet.

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How to Spot a Bad Email List and Turn It Into a Good One

Hubspot

Steroidal growth of email lists either means your team is buying or renting email lists, or there are bots filling out your forms. Email is still one of the best ways to reach your target audience, contrary to what you may have heard. In fact, customer acquisition via email has increased by 4X in the last four years. It has steroidal growth.

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How to Tackle Your 5 Toughest Email Marketing Challenges

Hubspot

In that way, you have a clear understanding of how to further engage them through careful targeting and segmentation. Combining your different marketing databases allows for clear segmentation and the ability to better target your customers and prospects with relevant email messages. Solution: Integrate Your Data Systems.

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The 12 Best Email Newsletter Tools in 2019

Hubspot

Some of Benchmark's most valuable features include detailed analytics on how each email campaign performs, A/B split testing to ensure you're sending the best emails, spam testing tools that ensure your emails get to inboxes, responsive designs and templates, list segmentation tools, and auto-responders.