How To: Activate Your Email List Through Opt-In Advertising

Opt Intelligence

Luckily, there are steps you can take to activate your email list and improve email engagement through opt-in advertising. Use Opt-In Advertising to Ensure You Don’t Oversend Emails. For now, focus on a smaller segment of your email list who has been engaging.

A Multi-Channel Approach to Opt-In Advertising

Opt Intelligence

We believe that opt-in lead generation should be the backbone of most advertising plans. But opt-in advertising doesn’t stop with lead generation. And it can work hand in hand with a larger marketing strategy and lead nurturing campaign. Opt-In Advertising

How To: Combat Email Fatigue With Opt-In Advertising

Opt Intelligence

It is a direct line of communication with people who have volunteered to hear from you: they subscribed and opted in to marketing messaging, showing that they are receptive to what you have to say. Here are a few tricks to combat email fatigue and maintain email engagement with opt-in advertising. Boost Email Engagement with Opt-In Advertising. Opt-in advertising allows you to target your list, or specific segments of your list, outside of the inbox.

How to Generate More Opt-ins With Your Email Marketing Campaign

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Candyce Edelen , CEO of PropelGrowth , a B2B financial services marketing firm in Princeton, NJ. A better approach is to send these contacts a friendly note requesting that they opt-in to your communications.

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Get a Jumpstart On Cyber Monday With An Opt-In Campaign

Opt Intelligence

Make the most of it with an opt-in campaign that utilizes third-party sites to generate leads without landing pages on the content your potential leads are already browsing. Your product, service or industry might dictate a lot of your opt-in campaign targeting.

Why should you opt-in for B2B Contextual Marketing?


This includes the information about their current location & intent data, their demographic, psychographic, firmographic & fit-data insights & other information about their research methodologies & the channels opted-in for researching about their buying preferences.

Seven Reasons to Create eBooks For Your Business in 2020


Smartphone and tablet users have increased their use of eReaders in the last five years. People will willingly give you their contact details in exchange for a relevant, helpful, and timely eBook. By sharing that in eBooks, you build a reputation as an authority in that segment.

How to Rebuild Your Email List After GDPR

Opt Intelligence

When it comes to email marketing, this means a sender must have proof of consent for every address they include in their distribution. Didn’t keep your original opt-in records, or maybe used some not-so-white-hat tactics a long time ago? Send An Opt-In Email For Explicit Consent.

Why Facebook’s New Custom Audiences Terms Mean You Need Opt-In

Opt Intelligence

Websites around the world updated their terms in the wake of GDPR, and similar measures are set to follow in the coming years across the country. How can opt-in advertising support Facebook Custom Audience targeting? It’s time to try opt-in advertising.

4 Fast Ways to Make a Winback Campaign Work For You

Opt Intelligence

You’ve got to use those email addresses to target outside of the inbox and convince them to opt-in again. Depending on what your unsubscriber list analysis revealed, you may need a number of different offers or campaigns targeted to different segments of your list.

How To: Get Your Email List Ready For The Holiday Season

Opt Intelligence

Segment Engaged Email Addresses. Put your best foot forward by segmenting your list and targeting your active and engaged email list. Not in the Inbox, of course. But through opt-in advertising. You only pay for confirmed opt-ins who resubscribe.

Email Marketing: All Opt-Ins Are Not Created Equal


by Maria Pergolino Often times we, as email marketers, talk about different strategies and tactics to get recipients to ‘opt-in’ for future messages. But, not all opt-ins are created equal. In fact, it’s quite the opposite. Double opt-in – a better choice.

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How To Develop A Marketing Strategy For An Unsubscribed Email List

Opt Intelligence

You can’t email someone who already opted out of your list. In order to effectively launch a campaign to win back unsubscribers, you first have to evaluate your unsubscribe list. Not everyone will resubscribe, so in this case, a larger unsubscribe list works in your favor.

6 Ways To Maximize Your Webinars With Automation Technology

Modern Marketing

Webinars, in particular, are a great tool to connect with your audiences in a meaningful way — on their terms. Segment your audience into groups based on key attributes, such as industry vertical, geography, or specific preference.

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Five Reasons Why Your Email Gets Blocked


Don’t forget to do A/B testing on different segments of your list – it matters as it speaks to relevance. Sending to a large amount of hard bounces, receiving a lot of complaints, hitting spam traps, and getting on a blacklist can all affect your reputation in a negative way.

How to increase your conversion rate in email marketing


Segmentation. In order to implement an email strategy that will increase conversion rate, you must start with segmentation. Once your audience is segmented appropriately, you can solve for the content piece of the email marketing equation.

7 lead segmentations to beautify your lead nurture program


Proper segmentation for your lead nurture program is akin to a well-prepared garden bed. The same is true for your nurture – take the time to build great segments and see the sales flower. 7 lead targeting and segmentation ideas to get you started on a beautiful program.

7 lead segmentations to beautify your lead nurture program


Proper segmentation for your lead nurture program is akin to a well-prepared garden bed. The same is true for your nurture – take the time to build great segments and see the sales flower. 7 lead targeting and segmentation ideas to get you started on a beautiful program.

All Contacts Aren't Created Equal: The Right Ways to Treat Your Email Opt-Ins


First, there's more than one way to opt in to permission-based emails, and different content is required based on how someone has opted-in. And how do you determine what they're interested in? the customer segment! Not every email address is created equal.

6 Behavioral Market Segmentation Examples

Stevens & Tate

When it comes to marketing automation , few techniques are as beneficial as segmentation, which allows you to categorize your leads based on data that you’ve collected on them. The following are six examples of behavioral market segmentation that you can benefit from: 1.

5 Best Practices For Your Targeted Email Marketing Segmentation Strategy


No matter what persuades an audience member to join your list, you’ll want to keep their reasoning in mind as you create a targeted email marketing segmentation strategy. Every subscriber has a different level of interest or skill in your niche topics. Opt-in form location.

5 Best Practices For Your Targeted Email Marketing Segmentation Strategy


No matter what persuades an audience member to join your list, you’ll want to keep their reasoning in mind as you create a targeted email marketing segmentation strategy. Every subscriber has a different level of interest or skill in your niche topics. Opt-in form location.

A Guaranteed Way To Win Back Customers This Year

Opt Intelligence

But there are many marketing strategies you can employ to ensure that fewer customers opt-out or unsubscribe from your list. Identify the unsubscribed users in your database who match these criteria, and use that list to launch a targeted opt-in campaign to win back unsubscribers.

The Benefits of Using Behavioral Segmentation

Stevens & Tate

Many marketers will take the information they gather from opt-in forms and surveys to segment their user lists using marketing automation so that they can target specific groups of their audience using more personalized content. What is Behavioral Segmentation?

How To: Win Back Unsubscribers For The Holiday Shopping Season

Opt Intelligence

And while it’s not quite in full swing yet, earlybird deals and preview sales are already taking over inboxes. Black Friday and Cyber Monday promise to drive tons of online and in-store traffic. Retarget Unsubscribers With An Opt-In Campaign.

Using Customer Segmentation To Improve Engagement

Stevens & Tate

To deal with this challenge, you should implement customer segmentation. What is Customer Segmentation? If you’ve segmented your customers, you can send that same promotion to a customer that actually owns a cat or that has bought cat food in the past.

The Basics of List Management Using List Segmentation


Good email marketing is about sending relevant and quality content to subscribers that have opted in to receiving your messages. List segmentation would help you target the right recipient at the right time. Why You Should Target Active Recipients Using List Segmentation.

Why List Segmentation Matters in Email Marketing


By now, most marketers understand the importance of email to their overall marketing strategy and recognize that it's not dying in the wake of other emerging marketing tactics like social media. Segmentation is one such best practices.

Key Things You Need to Know About Email Marketing Software


They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting. In an ideal world, you’d craft each email message individually for maximum impact.

Beyond Personalization: Modern Marketing’s Missing Link


Since the days of Madmen, personalization has been the Holy Grail for all we do in marketing. In consumer media, there is the ongoing debate surrounding if our personal data being stored is a bad thing or not. On one hand, it can be intrusive, misused, or even fall into the wrong hands; yet we expect to be recognized and treated in a personal way based on our unique preferences. Micro-Segmentation vs. Mini-Mass Marketing. Campaign Personalization in 3 Steps.

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Integrating and automating email marketing and your website


As in, how can you get more out of your email marketing and your website? You most likely have heard plenty recently about the trend in marketing toward automation, and you may find the term a bit scary. But while I wouldn’t want to be, say, a factory worker where robots are already replacing humans on the assembly line, marketers are safe (for the moment) because marketing automation is designed to allow us to do more in less time.

6 assumptions push marketing gets wrong


I recently gave a keynote address to the Content Strategy Applied conference in London. The visuals will help when I reprise the talk at Intelligent Content Conference in Las Vegas on March 30. But folks who grew up in the push world still struggle to implement it.

Is your brand making maximizing interest from potential customers?


In a digitally-charged world, the sales and marketing funnel is more important than ever. Email marketing is still the most effective way to engage with a targeted audience in each stage of a sales funnel. Do you have a presence in all the places potential customers may try to find you?

29 Simple Ways to Grow Your Email List


Your contacts' email addresses change as they move from one company to another, opt-out of your email communication, or abandon that old AOL address they only use to fill out forms on websites. But not by purchasing email lists -- learn why you should never buy an email list in this post.).

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Mining The Buyer Perspective: Steps to Lead Routing, Scoring, And Nurturing Success

Modern Marketing

In 2002, Tony established the first-ever buyer persona development methodology designed specifically for B2B Marketing and Sales. Providing him with a pulse on rapidly changing buying behaviors in the new digital age. In other words, it lacks the essential buyer perspective.

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5 Ways to Grow Revenue – Without Selling a Marketing List


This gives you an impressive, advanced capability to help you and your clients understand the lay of the land and build better targeted audiences in the future. Our customer care team can assist you in both running the profile and understanding key components to use in your marketing.

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6 Ways to Spice Up Boring Email Marketing Campaigns

The Effective Marketer

In addition to be instantaneous and simple, it’s a personal medium that can be tailored to every person, it’s opt-in, meaning that you’re reaching an already-engaged audience and, best of all, the cost of sending each email is effectively zero. Aside from that, getting your readers engaged and making them feel as they have a voice in the newsletter makes them more likely to stay and more likely to pay attention to what you send out. Segment Your Audience.

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How to Optimize Your B2B Lead Generation Forms for Better Results

KoMarketing Associates

Compared to how much time we invest in every other element of a lead generation campaign – the advertising, the content download, the landing page – the opt-in form often just gets slapped in like an afterthought. And so while it might take some testing to find it, the right tweak to an opt-in form could increase the conversion rates of your lead gen forms by 30 percent or more. Here’s what the two-step opt-in on SumoMe’s site looks like.

5 Basic Things Every B2B Marketer Needs to Do to Prepare for GDPR

The Point

Following on the heels of CAN-SPAM (US) and CASL (Canada), the General Data Protection Regulation (GDPR) is the latest in a series of government regulations that promises to have a major impact on the way B2B marketers conduct business. Let Visitors Opt-Out of Cookie Tracking.

The Definitive Guide to Email Deliverability


He in fact quoted for every $1 they spend on the email they end up making $38. In this guide, we will not only understand the underworld of email deliverability but also learn how to fix it. Now you might be wondering but why will my emails not land in my subscriber's inbox?