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4 Lean and Mean Growth Marketing Strategies for Small SaaS Businesses

Marketing Insider Group

SaaS (software as a service) businesses may find it even more overwhelming. When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Commit to Content Marketing.

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Can you do top-of-funnel marketing automation without CRM?

Biznology

If you’re a small or medium size business selling to consumers, you probably want to both automate and personalize your marketing campaigns. The solution, of course, is marketing automation linked to your customer relationship management (CRM) software. Fortunately for SMB marketers, CRM is becoming main stream. The Disconnect.

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10 Email List Management Software Tools to Grow Your Brand

Hubspot

When I first began my marketing career, I was envious of emails. While this sounds like an interesting quirk, I'm pretty sure most marketers can agree: some emails are hard not to envy. Email lists are an essential aspect of any marketing strategy, since they enable marketers to target the right subscribers and grow leads.

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Drive more Online Reviews with Marketing Automation

ActiveDEMAND

Everyone these days is trained to do it: you Google the company or product + “reviews” and see if there’s anything that looks great, or if anything stinks. Auto Responder on the Review Request form. For lead gen, we try and send it immediately after their service with our client. Best Practices from the Pros.

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Using E-mail Marketing for Lead Generation

Industrial Marketing Today

Most manufacturers and industrial companies use email marketing as a way to keep in touch with new leads and existing customers. It has been my experience within the industrial sector that these companies rarely use email marketing proactively for lead generation. How to generate quality leads using email marketing.

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9 Best Email Marketing Tools for Small Business

BenchmarkONE

There are no shortage of email marketing tools for small businesses, which is totally logical: Email marketing remains a really powerful tool for small businesses , in part because they have more flexibility with their brand and image. Email marketing is a tremendous relationship-building channel. Drag & Drop Builder.

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How even social media & social selling experts are getting LinkedIn wrong – Part 2

Biznology

I started this provocative series not because I am looking to bash my competitors, but because I’m looking to start a real movement to help business, sales, and marketing leaders go beyond awareness and actually drive revenues. So IT buyers are willing to reveal themselves and engage with B2B sales and marketing leaders on LinkedIn.