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4 Lean and Mean Growth Marketing Strategies for Small SaaS Businesses

Marketing Insider Group

There are some fundamental, proven strategies, but you’ll need to think about how they can apply to your software and your audience when browsing through our list. Check out this post on blog frequency. You’ll need an email automation tool that’s easy to use and allows you to set up drip campaigns or auto-responders.

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How to Market Your Business on a Zero (or Small) Marketing Budget

GreenRope

One of the most effective ways to not only increase search engine visibility and showcase your expertise in an industry, is to keep an up-to-date blog. Blogs are great for SEO , thought leadership, lead generation, lead nurturing, and your internal linking strategy. A great and high performing blog post should: Be at least 1000 words.

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Sherpa and ActiveDEMAND: Automation, Connection and Trust Through the Buyer’s Journey

ActiveDEMAND

Our integration partners at Sherpa CRM recently posted an article that discusses the importance of empathy in marketing and gives some great strategies for applying impactful messaging with automation. We’ve included a copy of the full article as a guest post. Automation, Connection, and Trust Through the Buyer’s Journey.

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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Ideally, your team would define this process once, perform maintenance checkups, track the provided analytics, and take action on those insights. An automated system allows experienced marketing teams to deliver new customers without increasing employee requisites. Gain insight into prospect segmentation and campaign messaging.

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5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects

Hinge Marketing

And it’s not their irreverent blog or their brilliant USP. So round up your team, decide on a timeline and stick to it. Will you write to appeal to your broader audience or to a small segment? Write guest blog posts or articles for industry publications and include a link to your landing page in your byline.

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How to Spot a Bad Email List and Turn It Into a Good One

Hubspot

Steroidal growth of email lists either means your team is buying or renting email lists, or there are bots filling out your forms. This can happen when someone has an auto-responder set or their inbox is full. 1) Segment the list by email address age. Next, decide how refined you want your segmentation to be.

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10 Best Email Apps for Small Business Owners

Webbiquity

We included something for everyone’s needs on our list, so you can cherry-pick the best for your company. Drip offers many powerful tools for intelligent marketing automation, email list segmenting, list groups, and specific audience targeting. It’s great for managing auto-responders and marketing automation.