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PowerOpinions: Making Lead Scoring a Success Part 3 [Expert Advice]

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This is the final installment of a three-part series in response to the following question: As we enter the second half of 2015, have companies made the adjustments necessary to utilize lead scoring or is the status quo killing results? Because we care about quality leads.

The Skinny on Lead Nurturing - 11 Experts Weigh In (part 2 of 2)

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Of the few companies that do try to incorporate nurturing programs—well, let’s just say they could use some help. Telemarketing jumped into the system when a large recession devastated their business model of lead generation, and appointment setting was not enough to keep them going.

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Improve Sales Lead Generation via Marketing Analytics Part 1: Four Steps

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When it comes to improving sales lead generation results, using marketing technology without analytics expertise and business acumen results in a numbers glut devoid of action items. Regular marketing analytics reviews are critical success factors supporting our mission.

Good Reads for B2B Marketing - Respect Your Competition

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The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Blackboard co-founder Michael Chasen credits B2B marketing communications with helping to build the company, which sold for $1.64

B2B Lead Management Market Heats Up

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Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. Most recently, Marketo just announced their lead management solution. Customer-centricity is essential to lead management maturity.