Lenny's Newsletter

SEPTEMBER 5, 2023

👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Start by reaching out to your personal network, looking for people who match your ICP Think about your friends—and their friends. For your first set of customers, trust is the key. These were our ICPs.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Online Marketing Institute

JULY 31, 2012

Sales & Marketing. --> Bloggers. --> Resources. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

PureB2B

MAY 30, 2022

Sifting through mounds of articles, websites, whitepapers, contact lists, articles, press releases and on and on and on to put a workable contact list together can be a tremendous time-suck for any salesperson. But what are the advantages? Less wasted time on prospecting. Global reach. Of course, you might not have an online store.

Work Management 62

Work Management Business Marketing Management B2B Sales 62

ClearVoice

SEPTEMBER 3, 2020

Content marketing is not a glorified list of company news or ego-enriching opinion pieces, ranging from ‘Welcome Person X to the Team’ to product updates to attempts at being brilliant or clever rather than helpful.” – Hans van Gent , Founder and Chief Strategist at User Growth. Press release. Social media post. Infographic.

Top of Funnel 124

Top of Funnel Work Management Marketing Management Paid Search Agency 124

Buzz Marketing for Technology

JUNE 27, 2008

< £ Salon Bloggers & > September 27, 2006. -->. This article is the concatenation and update of three previous articles on Personal Knowledge Management (PKM). The breakeven point for an investment of two hours of personal coaching for each employee in an organization is, after all, a mere 0.1% MADE IN CANADA.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

seo.co

DECEMBER 8, 2020

Set up Google Analytics. Be creative and leave room for flexibility. In the years to come, users will become so accustomed to this individualized treatment, they’ll seldom venture outside their designated domes of personal experience, and content marketers will have to cater to them directly by learning user behavior patterns.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111