Remove Analytics Remove Behavior Remove Segmentation Remove Wiki

B2B marketers are stumbling in the dark

delicious b2bmarketing

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Make sure they capture all lessons and share them.Start a wiki.

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Ten social media and technology mega-trends to watch

grow - Practical Marketing Solutions

The US intelligence community made wikis, documents, and blogs available to analysts across agencies (with appropriate security controls, of course). The result is new pricing models that base charges for risk on driving behavior rather than on a driver’s demographic characteristics.

Skype 23

Trending Sources

Venntive Adds Communities to Small Business Marketing Automation and CRM

Customer Experience Matrix

More puzzling was Venntive’s decision to include a full accounting system and a community management features such as private discussion forums, Wikis, events, and custom fields for groups within its database. It has taken me some time to form a clear picture of Venntive.

SMS 2

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Google Analytics. All blogs, wikis, forums, and social networks hosted or sponsored by Oracle (e.g., com , wiki. Brian Solis: Prominence is Earned Through Attentiveness and Corresponding Actions - Social Marketing Forum , November 26, 2010 Brian Solis needs no introduction if you follow what is going on in social media marketing and new marketing and customer behavior trends. Really great content around B2B Marketing again this month.

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. 3) Online activity analytics — rather than examine overall site traffic and usage patterns like Omniture and WebTrends, these tools focus more on tracking what one individual or opportunity is doing. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging.