Remove Analysis Remove Intent Signal Remove Psychographics Remove Segmentation
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Future of B2B Demand Generation: Trends On the Horizon

Binary Demand

Exploring buyer personas in the digital age As outlined by Forbes , a common misstep in crafting brand-specific buyer personas is an overemphasis on demographics, often neglecting crucial situational elements like psychographics, the buyer journey, emotional mapping, and triggering events.

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Future of B2B Demand Generation: Trends On the Horizon

Binary Demand

Exploring buyer personas in the digital age As outlined by Forbes , a common misstep in crafting brand-specific buyer personas is an overemphasis on demographics, often neglecting crucial situational elements like psychographics, the buyer journey, emotional mapping, and triggering events.

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Top 10 Lead Enrichment Tools in 2024

SalesIntel

SalesIntel provides verified direct dials, firmographics, technographics, and intent signals to enhance contact details. Their offerings include cold calling and email outreach features and segmented list creation. Key features: Reveals a company’s technology stack, usage trends, and competitor analysis.

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Top 10 Lead Enrichment Tools in 2024

SalesIntel

SalesIntel provides verified direct dials, firmographics, technographics, and intent signals to enhance contact details. Their offerings include cold calling and email outreach features and segmented list creation. Key features: Reveals a company’s technology stack, usage trends, and competitor analysis.

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Netline Launches Audience Explorer for Quantifying Content Consumption

Valasys

Weaves a tactic around the user data gathered from omnichannel (such as demographic, firmographic, technographic, “fit-data”, psychographic data as well as the current & past researching habits of the prospects & their purchase history) which helps in accelerating the repercussions of content syndication for optimized conversions.

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10 Tips for B2B Marketers to Excel at Customer Experience Management (CXM)

Valasys

The segmentation can be done on the basis of demographic, technographic, firmographic, psychographic, intent-data as well as on the basis of the fit-data. Understand both the Explicit as well as Implicit Intent : The analysis of the intent data from omnichannel. Natural Language Processing (NLP).

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How a SoLoMo (Social, Local & Mobile) Content Strategy Aids B2B Marketing

Valasys

The data gathered from social chatter is analyzed & merged with data from the demographic, technographic, firmographic, psychographic & “fit-data” of the potential customers as well as their past browsing details & purchase histories.