article thumbnail

Future of B2B Demand Generation: Trends On the Horizon

Binary Demand

Exploring buyer personas in the digital age As outlined by Forbes , a common misstep in crafting brand-specific buyer personas is an overemphasis on demographics, often neglecting crucial situational elements like psychographics, the buyer journey, emotional mapping, and triggering events.

article thumbnail

Netline Launches Audience Explorer for Quantifying Content Consumption

Valasys

Weaves a tactic around the user data gathered from omnichannel (such as demographic, firmographic, technographic, “fit-data”, psychographic data as well as the current & past researching habits of the prospects & their purchase history) which helps in accelerating the repercussions of content syndication for optimized conversions.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 10 Lead Enrichment Tools in 2024

SalesIntel

SalesIntel provides verified direct dials, firmographics, technographics, and intent signals to enhance contact details. Key features: Reveals a company’s technology stack, usage trends, and competitor analysis. Demandbase provides insights into contacts, company details, and buying signals.

article thumbnail

Top 10 Lead Enrichment Tools in 2024

SalesIntel

SalesIntel provides verified direct dials, firmographics, technographics, and intent signals to enhance contact details. Key features: Reveals a company’s technology stack, usage trends, and competitor analysis. Demandbase provides insights into contacts, company details, and buying signals.

article thumbnail

Future of B2B Demand Generation: Trends On the Horizon

Binary Demand

Exploring buyer personas in the digital age As outlined by Forbes , a common misstep in crafting brand-specific buyer personas is an overemphasis on demographics, often neglecting crucial situational elements like psychographics, the buyer journey, emotional mapping, and triggering events.

article thumbnail

How a SoLoMo (Social, Local & Mobile) Content Strategy Aids B2B Marketing

Valasys

The data gathered from social chatter is analyzed & merged with data from the demographic, technographic, firmographic, psychographic & “fit-data” of the potential customers as well as their past browsing details & purchase histories.

article thumbnail

The RevTech Revolution is Here: A Recap of Day 1’s Events at Our ‘Breakthrough’ Customer Conference

6sense

6sense’s account engagement platform excels at helping sellers during specific stages of the buyer’s journey, such as when buyers are transmitting intent signals like: First-party intent . Third-party intent (native keyword-based intent, integrated Bombora topics). Integrated G2 and TrustRadius intent.