Remove certification-program
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The Impact of Technical SEO on Your Ability to Be “Right Place, Right Time” 

ANNUITAS

But you’re still struggling to connect with prospects in the right place and at the right time and therefore your demand marketing program is struggling to realize success. Even the best demand marketing programs can fail for one simple reason: people can’t find you. SSL certificates are a given for most sites now.

SEO 147
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Agile marketing: What it is and why marketers should care

Martech

Gartner’s official definition of agile marketing, which they refer to as “agile marketing project management” is: “A method that applies tools, processes and organizational design concepts, inspired by software development methodology, to make marketing programs more relevant, more adaptive and efficient.” Data gathering and analysis tools.

Planning 112
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The Top Skills In-Demand for Today’s Hybrid Content Marketer

Adobe Experience Cloud Blog

LinkedIn’s analysis of its user data, which highlights the most common skills listed on the user profiles of marketers and the most in-demand skills specified by marketing employers, reveals that companies are seeking a combination of tangible technical skills like SEO and creative skills like marketing strategy. Share them below!

Demand 48
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How to Find and Hire a Director of Marketing for Your Business

Single Grain

Here are the different duties of a marketing director: Conduct Market Research and Analysis. Set Up an Employee Referral Program. If there is not a strong correlation, then your resume may never actually be seen by a human. You can also mention any certifications that will help you stand out from other candidates.

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How to Robot-Proof Your Job as a Content Creator

Content Marketing Institute

Here’s how the Associated Press envisions the inclusion of artificial intelligence in the reporting process: Reporters may spend less time transcribing and manually poring over datasets and instead spend that time making calls and pursuing leads derived from an AI analysis. Why humans are necessary to content creation (a terrible AI example).

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Social Pros 26 – Richard Owen, Satmetrix

Convince & Convert

We are in the process right now at Convince & Convert of doing some company activation programs in social. Sales and engineering, and customer service, and those kind of programs. 56% of the 71 people surveyed cited, as their biggest challenge, the inability to tie their social media programs to business outcomes.

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4 Steps to B2B SEO Accountability

Online Marketing Institute

Once sales eventually start to come through the pipeline, a simple set of regression analysis tests will confirm (or discount) the correlation that your micro conversions had on producing an eventual sale. Set up your website and offers to nurture site visitors through the courtship process.

SEO 40