Vision Edge Marketing
APRIL 14, 2020
The fluid and dynamic nature of the market, customers, and competitors means business leaders and Marketing professionals need to be at the ready for any possible number of scenarios or pitches. This is the domain of scenario analysis and planning. Improve Your Ability: Simulate, Practice, and Plan.
Customer Experience Matrix
MAY 23, 2012
Sure, marketing’s job is to generate revenue, but is generating $1 million good or bad? The only way to know is by placing the number in context, which could be this year’s marketing plan or last year’s actual results. Even careful testing can’t always capture all program steps or contingencies. Strategic Goals.
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Pam Didner
MAY 26, 2020
The answer is that you’ll need to modify your existing processes and initiate a new protocol, a Marketing Continuity Plan. Identify the potential factors inhibiting you from moving quickly Before you can do that, you need to understand the factors that prevent marketers from moving quickly.
Hinge Marketing
JUNE 5, 2017
Any firm that wants to succeed needs a marketing plan. However, the marketing planning process that works well for consumer products, industrial goods or not-for-profits is not well suited for professional services. Creating a marketing plan takes more than just writing down some ideas about how to promote your firm.
Optinmonster
MARCH 22, 2024
Do you want to learn how to make an eCommerce business plan? Either way, if you’re going to do serious eCommerce business, you need a business plan. Why Do You Need An eCommerce Business Plan? 1-Page eCommerce Business Plan The Traditional eCommerce Business Plan Why Do You Need An eCommerce Business Plan?
Martech
JULY 3, 2023
Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” From my analysis, the significant new GTM investments we saw led to severely diminishing returns. What to do instead… Strategic planning and planning for contingencies are back in fashion.
Hinge Marketing
JANUARY 31, 2022
And a differentiated marketing strategy allows you to address multiple segments with carefully tailored services and marketing plans. It is true that implementing multiple marketing strategies can be more complex and costly. And it requires discipline to plan and execute a differentiated strategy.
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