Buzz Marketing for Technology

JUNE 27, 2008

Research & Analysis. Find out why a new study picks Googles Messaging Security over competitors. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. Find out why a new study picks Googles Messaging Security over competitors. src = [link]. }. Webcasts |.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

The ROI Guy

NOVEMBER 29, 2010

The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now”. With Frugalnomics, buyers are inclined to not make significant investments or changes, and as a result, customers need to be armed with the tools to “make the case for change”.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Heinz Marketing

DECEMBER 24, 2018

Every week we are featuring some of the best and brightest minds in sales and marketing, especially in B to B. What did you study? And I actually focused on how to build pricing strategies with data. That’s fantastic. You can find all those episodes on salespiplineradio.com. Today, it’s no different.

Marketing AI 85

Marketing AI Top of Funnel B to B Enterprise Management 85

B2B Digital Marketer

APRIL 29, 2021

So to get lost with that, and after this, we’ll, we’ll ask a little bit about your background is if you could answer to me or help me answer, what question do B to B digital marketers need to be asking themselves today? There are some tools that, uh, adjust the price in with AI based on so many different metrics.

Marketing AI 52

Marketing AI Planning Growth Marketing Marketing Plans 52

Paul Gillin

JUNE 24, 2010

They do assume that a company has a rich set of historical data to work with, which is often not the case. ROI analysis enforces rigor that leads to better decisions. It may be possible to calculate a payback through extensive customer perception or employee satisfaction analysis, but why bother? Of course not. Defining ROI.

ROI 50

ROI Paid Content Social Marketing Webcast 50

The ROI Guy

JUNE 29, 2011

These visual and aural formats are becoming a preferred form of content, especially early in the sales cycle to connect to executives, and later to help confirm the selection and business case. The analysis typically includes a quantification of benefits, investments, return on investment, payback period. ·

Peer-to-peer 40

Peer-to-peer Webcast Buying Cycle B2B 40

The ROI Guy

AUGUST 4, 2010

As a result, decision makers are requiring quantified business cases for >90% of all projects, first, in order to set priorities of what projects are considered, and second, to get executive signoff/ spending approval. Less than 17% trust vendor provided business cases unless third party research / proof is provided.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40