article thumbnail

6 Tips to Craft a Disruptive D2C Marketing Strategy in 2020

Martech Advisor

Over the last decade, D2C marketing strategies have gained fresh momentum, as brands have leveraged social media, viral content, and SEO for great results. Here are six brands that deployed disruptive methods to unlock the benefits of direct marketing to customers. Direct-to-consumer (D2C) marketing is the answer.

article thumbnail

B2B Lead Generation Blog: Its a New Year for Lead Generation for the Complex Sale

markempa

Though there are scores of books on direct marketing, branding, advertising, marketing tactics, PR, varied sales approaches, cold calling, etc., Im awaiting an official release date but Amazon currently shows April 15th. Im awaiting an official release date but Amazon currently shows April 15th.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Lead Generation Blog: Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott

markempa

As I write this post his book is ranked in the top 100 of Amazon Best Sellers. Get your copy of The New Rules of Marketing & PR on Amazon. Congrats David!

PR 120
article thumbnail

B2B Lead Generation Blog: New Book on Corporate Blogging

markempa

I will post a review on Amazon soon. And, as my recent post about MarketingSherpa’s research shows, blogs have become a great lead generation tool for marketers. I will post a review on Amazon soon. And, as my recent post about MarketingSherpa’s research shows, blogs have become a great lead generation tool for marketers.

article thumbnail

B2B Lead Generation Blog: Podcast: What Sales Really Needs From Marketing

markempa

Ill be posting my Amazon review soon. Ill be posting my Amazon review soon. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! It’s great. It’s great.

article thumbnail

B2B Lead Generation Blog: New Book: Lead Generation for the Complex Sale is officially released

markempa

MB) Download a free chapter For the real thing, order on Amazon. For multiple copies, order on 800-CEO-Read (Call Meg at 800-236-7323 ext. Update: The book made its debut in Amazons top 100 (sales and marketing books) today. MB) Download a free chapter For the real thing, order on Amazon. More about the author.

article thumbnail

B2B Lead Generation Blog: Teleseminar on Selling to BIG Companies with Jill Konrath

markempa

If you havent read Jills best selling book yet, you should get a copy (you can read my review on Amazon or BN). It was also picked as one of the best new business books on the market by Jack Covert of 800CEORead and is #3 sales book on Amazon today. Entrepreneur magazine (February 06) says is a must read for sales managers.