marketing-services 
The Marketing Blender
SEPTEMBER 23, 2019
Our Services. How to calculate and allocate your marketing budget for the next fiscal year in 2020. Tips for planning next year’s marketing budget before the end of this quarter. In Q4, two different phenomena hit marketing departments—either belts get tightened or a “use it or lose it” mentality takes hold.
SalesGrape
NOVEMBER 19, 2023
Telemarketing allows pharmaceutical companies to go beyond traditional marketing strategies by providing personalized interactions with potential pharmacy partners. This paradigm shift requires building strong partnerships between pharma manufacturers and pharmacies who play a crucial role in delivering these services.
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Exo B2B
SEPTEMBER 19, 2023
For both us and our customers, strategic planning in marketing is a demanding, methodical but oh-so-essential process. In the world of B2B marketing, every decision must be carefully calculated. Building a robust strategic marketing plan is crucial to guiding these decisions. See picture below. This is B2B after all!
Inbox Insight
MAY 24, 2024
Without vetting potential vendors, there’s a tangible risk of allocating budget towards low-quality leads, affecting your sales funnel. Defining the type of lead generation service needed Defining the type of lead generation service needed is crucial for aligning expectations and goals.
Tiecas
SEPTEMBER 5, 2023
I’m sure you’ve heard marketing consultants like me talk about the importance of creating a marketing strategy and then following a plan for success. But what exactly is the difference between an industrial marketing strategy and a plan? It provides a roadmap that guides all marketing activities and ensures a focused approach.
Integrated B2B
MAY 26, 2016
My recent study of B2B CEOs revealed three types of CEO, each determined by their orientation towards marketing. One of these types, the ‘Marketer CEO’, believes strongly in the strategic impact of marketing. In the study, Marketer CEOs were identified by their own admission of their belief in marketing.
Integrated B2B
MAY 26, 2016
My recent study of B2B CEOs revealed three types of CEO, each determined by their orientation towards marketing. One of these types, the ‘Marketer CEO’, believes strongly in the strategic impact of marketing. In the study, Marketer CEOs were identified by their own admission of their belief in marketing.
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