Metadata

MAY 8, 2023

What do Bigfoot, aliens, and stress-free B2B marketers have in common? If anyone tells you they’ve seen a B2B marketer who isn’t in a constant state of panic, they’re lying. The life of a B2B marketer isn’t easy, especially in a down economy when every dollar needs to go the extra mile—or ten. They don’t exist.

Social Media 52

Social Media Cost per Lead Campaigns Automation 52

Adobe Experience Cloud Blog

APRIL 10, 2017

B2B organizations, large and small, partner with other companies to enhance their brand, extend their sales footprint, and grow their customer base. Once you determine the different objectives you’re trying to accomplish, you need to structure your program to allocate your resources appropriately. Structuring Your Program.

Budget Programs 107

Budget Programs Advertising Agencies Work Management Marketing Management 107

Moz

AUGUST 7, 2019

Every B2B company is investing in content marketing right now. However, I thought it would be interesting to see the lasting impact of my work by sharing a present-day screenshot of the organic traffic trend, via Google Analytics. Sales Hacker is a publishing hub led by B2B sales, marketing, and customer success contributors.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Lead Forensics

APRIL 8, 2024

In this blog post, we’ll equip you with 24 essential B2B marketing statistics you need to know for 2024. Content is King Content marketing remains a cornerstone of any successful B2B marketing strategy. Content Drives Awareness: A whopping 50% of B2B content focuses on building brand awareness and interest.

Statistics 52

Statistics Paid Content Marketing AI B2B Marketing 52

Lead Forensics

APRIL 8, 2024

In this blog post, we’ll equip you with 24 essential B2B marketing statistics you need to know for 2024. Content is King Content marketing remains a cornerstone of any successful B2B marketing strategy. Content Drives Awareness: A whopping 83% of B2B content focuses on building brand awareness and interest.

Statistics 52

Statistics Paid Content Marketing AI B2B Marketing 52

Heinz Marketing

MARCH 11, 2019

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The future of marketing’s leadership role is the central topic between Derek Slayton, CMO of Terminius , the ABM Platform company. When it’s not, we’re discombobulated. Matt: Right.

Top of Funnel 63

Top of Funnel Account Based Marketing Paid Search Agency Demand Generation Agencies 63

Metadata

SEPTEMBER 20, 2023

That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. Meanwhile, tapping a Marketing Ops team or agency on the shoulder is excellent for bandwidth, but you don’t always get answers quickly.

Cost per Lead 52

Cost per Lead Demand Generation Agencies CPO Paid Social Agency 52