Tony Zambito

NOVEMBER 21, 2010

Optimizing revenue growth is by far the toughest assignment for sales and marketing today.    While the concepts of the pipeline and the funnel have been around for a very long time, what is different is that finding the right formula for revenue growth predictability is getting tougher and tougher. 

Top of Funnel 100

Top of Funnel AIDA Buyer Personas Terms and Conditions 100

Single Grain

APRIL 22, 2021

As an affiliate manager, I have an ideal vantage point for evaluating which affiliate marketing strategies tend to work and drive the most sales and which don’t. At Supermetrics, we have thousands of partners in our affiliate base who use multiple channels to generate sales and earn affiliate commissions.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Paid Content 98

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. Here are a few of the most important questions to ask (and get answers to:) How many web pages are published on the corporate domain name? Sub domain? Different domain name?

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Content Marketing Institute

JANUARY 14, 2019

The sales funnel is obsolete. The sales funnel doesn’t help predict anything about buyers: Not their mentality, not their movement through the buyer’s journey , and not when they might make a purchase. From sales funnel to lifecycle marketing: a (brief) history. The sales funnel aligns with that approach.

Top of Funnel 106

Top of Funnel Marketing Funnels Lead Ranking Digital Marketing Funnels 106

ClickDimensions

MARCH 8, 2023

The Top 35 Digital Marketing Acronyms ABM (account-based marketing)- Growth strategy in which marketing and sales collaborate to create personalized buying experiences for a mutually identified high-value account, basing the marketing message on specific needs of the account. Several optimizations may be needed to your ad to ensure success.

Marketing Analytics Tools 98

Marketing Analytics Tools Paid Content Lead Ranking Cost per Acquisition 98

Single Grain

JUNE 1, 2021

The industry is varied, ranging from video conferencing solutions to sophisticated customer relationship management (CRM) platforms, like HubSpot or SalesForce. . This helps ensure strong customer value management and will ultimately get you closer to a deal. . Most importantly, figure out how your solution will help them overcome it.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Ideal Customer Profiles Work Management 98

6sense

DECEMBER 10, 2021

There’s so much more to share with you — including 6sense CEO Jason Zintak’s presentation in which he revealed how he started in this industry (“ I had one of the worst jobs in the world”) and how he became the #1 sales rep at a global software company at the age of 27 (and won a Porsche in the process). 63pp MQL quality.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62