ClearVoice

APRIL 20, 2022

Marketing in the digital age is often about numbers and data. Neuroscientist Antonio Damasio discovered in a study that emotions are essential for decision-making. What is empathy-based marketing? Marketers talk about key performance indicators, keyword strategies, and building sales funnels. Empathy marketing examples.

Content Marketing 52

Content Marketing Top of Funnel Planning Content 52

Biznology

JULY 12, 2012

Just take a look at your email inbox, your Facebook wall, your cable TV directory, and the volume of your digital photo or audio collection. In fact, we are probably worse than squirrels: studies seem to indicate that those little rodents fail to recover about 74 percent of the nuts they bury. Is there any way out of this mess?

Peer-to-peer 80

Peer-to-peer Wiki Cable Lock-In 80

Adobe Experience Cloud Blog

FEBRUARY 28, 2017

From there, design a programmatic way—via direct communications, customer communities, education programs, marketing nurture, and more—to provide personalized tips, best practices, and case studies to maximize their value. This is because the Engagement Economy is rife with business models where the cost for the customer to switch is low.

Cross-Selling 48

Cross-Selling Budget Programs Allocation B2B Thought Leadership 48