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Identifying ‘Real Opens’ Is Key to Adapting to Apple’s Mail Privacy Protection

Litmus

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. However, there’s one solution that can help address several of the challenges caused by Apple’s new privacy protections. That is to segment out Apple Mail users.

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Ethical data management is a win for marketers

Martech

With campaigns deploying across so many digital channels, marketers are aggregating more and more data, which means they have to also stay on top of privacy compliance. Privacy laws in Europe and in some U.S. Stay on top of compliance. states (the EU’s GDPR, California’s CCPA) are making data sharing and usage more regulated.

Ethics 107
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Looking for clarity on CDPs: Monday’s Daily Brief

Martech

With campaigns deploying across so many digital channels, marketers are aggregating more and more data, which means they have to also stay on top of privacy compliance. Privacy laws in Europe and in some U.S. states (the EU’s GDPR, California’s CCPA) are making data sharing and usage more regulated. businesses,” said Debar.

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We’ll Take the B2C Special: Fully Personalized and Self-Directed Email Experiences

Litmus

Now they find themselves racing to adopt new personalization trends meant to mitigate privacy changes, such as Apple Mail Privacy Protection (MPP) or the loss of third-party cookies. Does this newfound focus on data privacy have a larger impact on B2B or B2C marketing? Transparency is the foundation of building trust.

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Data Privacy 101: Considerations and Why You Should Care

Bluetext

However, as websites and ad-tech have evolved in recent years, so have protections and privacy policies. It’s easy to write off the need for a comprehensive privacy policy, however, this is a recipe for disaster in the age of big data regulation and enforcement. What is the GDPR?

Privacy 49
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Data Thresholding in GA4: Overview, Benefits, and Drawbacks

DAGMAR Marketing

Here is an example of what you’ll see in GA4 if your data has been thresholded: Data Thresholding Benefits Over the past several years, the digital world has received growing pressure to maintain and protect user privacy on the web. User behavior models are created using aggregated data from users who have agreed to personalized ads.

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The Rise of Alternative Search Engines (+ Tips for Marketers)

Single Grain

This approach ensures that searches are not only anonymous but also uncoupled from any personal data, offering a level of privacy that is increasingly rare in the digital age. Searx is an open-source metasearch engine that aggregates results from more than 70 search services while ensuring privacy.