Liveintent

DECEMBER 8, 2020

As Kerel Cooper, our SVP of global marketing, explained in a September eMarketer podcast , “You can actually start to rely much more on the engagements within newsletters to impact and inform your marketing and your content strategy moving forward.” So the sock and apparel brand reduced the frequency of their messages.

Webinar Metrics 126

Webinar Metrics Ad Frequency Marketing & Strategy Emarketing 126

Marketing Insider Group

AUGUST 11, 2015

Of course, with a staggering amount of technology available to marketers ( 1,876 vendors as of Scott Brinker’s latest count ,) and Gartner’s predictions that the CMO will spend more on IT than the CIO by 2017, it comes as no surprise that managing this technology took it’s place as a major responsibility in the survey. Why Customers?

B2B Marketing 100

B2B Marketing Marketing Management B2B Paid Search Agency 100

Content Standard

DECEMBER 8, 2016

Digital ad spend will soon overtake TV ad spend for the first time, according to eMarketer. That suggests that marketers, at least in the aggregate, are slowly recognizing digital’s dominance. The explosion of digital marketing tools has allowed for an explosion of storytelling opportunities across content types and platforms.

Planning 40

Planning Allocation Marketing Budget Creation Emarketing 40

Webbiquity

APRIL 26, 2010

A CMO’s guide to picking the right market research by iMedia Connection. Michael Estrin advises companies on how to find the most meaningful data for their tactics and brand, including using aggregators help you figure out which data are best for your needs. What made the Digital Marketing World-Go-Round?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Ambal's Amusings

OCTOBER 15, 2009

Keeping a Closer Eye on Content ROI – CMO Council. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! The increase in digital B2B Marketing has provided the opportunity for marketers to expand their visibility beyond the aggregate to the granular level of individuals. MarketingSherpa.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Webbiquity

JULY 26, 2010

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. B2B Internet Marketing Strategies ( Amazon Viral Marketing Plan Aggregator Pricing Examples Strategy Personalization Measure Ads ). For those not familiar with it, the B2B Marketing Zone (a.k.a. Who Needs Editors?

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

chiefmartech

OCTOBER 30, 2016

The cross-departmental synergies it creates cannot be ignored either, starting with a translation of marketing outcomes/touchpoints/reach into dollars — a long dreamed bridge between the CMO and CFO camps — and continuing with an engineer-friendly understanding of the marketing process, which is music to the ears of CIOs and marketing technologists.

Marketing Attribution 40

Marketing Attribution Paid Content Work Management Analytics 40