Part 2: What Demand Generation Experts Are Doing for CCPA Compliance


De-identified and aggregate consumer data. The CCPA goes into some fine detail as to its definitions of de-identified and aggregate personal data. It also clearly defines aggregate data as having no linkages to specific individuals, including by device.

How Machine Learning Is transforming Video Advertising

Martech Advisor

In spite of most of these technologies being vastly overhyped, one technology has stood along in truly redefining the way we advertise: Machine Learning, says, Chris Graham, CPO/GM, TONIK+.

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