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How Machine Learning Is transforming Video Advertising

Martech Advisor

In spite of most of these technologies being vastly overhyped, one technology has stood along in truly redefining the way we advertise: Machine Learning, says, Chris Graham, CPO/GM, TONIK+. The (Near) Past. Most advertisers don’t even realize it’s possible.

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Striking a Sustainable Harmony of Innovation Between Customer- and Market-Driven Forces

Mereo

You must understand your customers as an aggregate and you must be monitoring the external forces in the market such as trends, regulations, competitors and even more unforeseen shifts such as the pandemic we are experiencing now.

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AI-guided selling is the future. Is your company ready?

Seismic

Krish Mantripragada, CPO | Seismic. Artificial intelligence is a technology that improves over time, as it aggregates more data. Even the best of the best sellers get surprised by opportunities or risks that they may not have anticipated. So, AI is an assistant to make sellers’ lives easier, rather than replace them.