Digilant

OCTOBER 4, 2023

Many factors have contributed to the exorbitant growth of programmatic digital advertising: better technology, a need for better targeting, and the introduction of mobile phones, to name a few. Experts no longer question the validity of programmatic marketing or if advertisers use it.

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Inbox Insight

MAY 24, 2022

We’ve put together this informative guide to multi channel, including a jargon busting glossary of key concepts that aim to harness B2B marketers with a complete understanding of the multi channel landscape in today’s digitalized world. Learn the Lingo: Multi Channel Glossary. Reading time: 5 minutes.

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Bannerflow

JULY 12, 2019

Programmatic advertising is now the dominant form of buying and optimising digital advertising. Knowing the basics of programmatic and how it works is essential for marketers. It’s a major component of modern advertising. How does programmatic advertising work? How do you buy programmatically?

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Advertising Agencies Paid Content Advertisements Advertising 74

Outbrain

JANUARY 27, 2020

Programmatic advertising is preferred by many agencies and advertisers due to its increased efficiency, reach, and scalability. The programmatic industry is swamped in professional jargon, yet programmatic advertising is actually quite simple. Agency Trading Desk. Automated Guaranteed.

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Advertising Agencies Cost Per Thousand Advertisements Advertising 46

Bannerflow

NOVEMBER 7, 2019

In this blog, we provide a glossary for all the key acronyms and terms essential to understand display advertising. Make sure to return on a regular basis, as we add new digital advertising jargon. Ad agency. A system through which advertisers, publishers, and networks buy and sell ad inventory. Acquisition.

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Display Advertising Agencies Advertisements Advertising 40

Inbox Insight

DECEMBER 18, 2018

We’ve pulled together key terms, concepts and AdTech acronyms into this easy-to-digest glossary of Programmatic advertising terms. As B2B entry into Programmatic advertising continues to evolve and gather momentum, we’ll be keeping pace by regularly updating this glossary.

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Cost per Acquisition Advertising Agencies Cost Per Thousand Cost Per Click 54

Single Grain

FEBRUARY 24, 2023

That’s where B2B marketing agencies come in. These agencies take care of all your B2B company’s marketing needs (plus all the challenges!), We’ve put together a list of the top 10 B2B marketing agencies to help you discover the perfect agency to take your business to the next level.

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