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Quick Wins: Choosing Your Keywords

Ledger Bennett

Twitter also allows searches of broad keywords as well as an exact match if you put it in quote marks. Google AdWords. When creating a paid search campaign (Google AdWords or Bing Ads) make your keywords as relevant as possible while aligning with your audience. Why does it matter? Other blogs that may interest you.

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How to Save Up to 50% on Your PPC With Quality Score

Hubspot

In my experience, looking at thousands of Google AdWords accounts and billions in combined spend, there are two metrics that correlate most strongly with success: Account Activity: You get out what you put in. New Data Shows AdWords Quality Score Can Save You Up to 50% on PPC. Now, a Quality Score of 6 decreases your CPC by 16.7%.

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The Ultimate Guide to PPC

Hubspot

Cost-per-click (CPC) is the amount that an advertiser pays for each click on your ad. CPC acts as your bid in an auction that determines where your ad will be placed. You set your CPC at the maximum price you are willing to pay per click on your ad. Quality Score. Maximum Bid.

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Growing your business in a world without Google

Biznology

Make sure any pages you have on social and review sites like Facebook, Twitter, Yelp, and LinkedIn show accurate, up-to-date, and, where possible, brand-relevant information. Historically, most businesses have paid for media in terms of cost-per-thousand impressions (CPM). But don't forget cost-per-action/acquisition (CPA).

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Google AdWords for Beginners (Webinar Recording & FAQ)

LeadSquared

I’m talking about the number of questions that came up at the ‘Google AdWords for Beginners’ webinar session and all the answers we had to write! If you missed the ‘Google Adwords for Beginners’ webinar, you can watch it here. MCC helps you to access multiple AdWords accounts at a time.

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17 Best Paid Media Tools for Marketers

Single Grain

Find countries or regions that are more profitable in terms of advertising costs with the CPC map and modify your ad campaigns accordingly to benchmark your numbers, plan your marketing campaigns and estimate ROI. How Much Does Supermetrics Cost? Supermetrics Uploader starts at $39 per month.

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What’s the Difference Between SEO and SEM?

TrustRadius Marketing

Social sites like Facebook, Twitter, Reddit, YouTube, and Pinterest are actually some of Google’s top competitors. Tools like SEMRush and Google Adwords are most commonly used in SEM to find the right keywords to target in their bids. Understand quality scores and CPCs. Use retargeting.

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