Retargeting Ads That Will Bring Your Audience Back (With Examples)
Unbounce
JUNE 1, 2021
Six months later, they had decreased cost per acquisition by 34%, generated a 1,300% ROI , and increased the order value for Watchfinder by 13%. They did this again for global payment client World First, creating segments of nano and micro conversions to increase the relevance of ads sent to those specific audiences.
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