The GTM Learning Loop: How to Optimize Your Funnel with Applied Learning
InsightSquared
SEPTEMBER 20, 2018
But what is interesting is that AdWords drove twice as many deals with 103, but at a much lower Value per Deal of only $7,792. With this insight in hand, you should go back and look at the marketing budget of Paid and AdWords to see the marketing spend in those categories. About Winning by Design.
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