Tomorrow People

APRIL 12, 2013

But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. Campaigns can run for product launches, webinars, conferences etc. As such, social media platforms should provide you with the same level of information about your leads as Google Adwords.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. Campaigns can run for product launches, webinars, conferences etc. As such, social media platforms should provide you with the same level of information about your leads as Google Adwords.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Adobe Experience Cloud Blog

NOVEMBER 25, 2009

It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.; Terry Whalen, CPC Search; and Lauren Vaccarello, salesforce.com. The speakers also touched on the idea of getting more from PPC by using specific landing pages, not just the company website. .

Search Engine Marketing 48

Search Engine Marketing Search Marketing Paid Search Agency Salesforce.com 48

Lead Liaison

MARCH 7, 2018

Google AdWords Premier Partner, Ben Herman, and marketing automation expert, Chris Kipgen, team up to cover how using AdWords and marketing automation together can get you more conversions at the same or lower cost per acquisition. It will read exactly as presented in the webinar. Presenters. Ben Herman, Mad Fish Digital.

Marketing Automation Services 48

Marketing Automation Services Paid Content PPC Marketing Automation 48

Lead Liaison

JULY 18, 2018

To watch this webinar in its entirety, click here. It will read exactly as presented in the webinar. Welcome message and company introductions have been removed. 22% of companies say that they have no way to track ROI from one of these events which again is very crazy. Chris Kipgen, Lead Liaison. Transcription.

Work Management 48

Work Management Marketing Management Lead Management Webinar Metrics 48

The Point

JANUARY 30, 2018

In a recent article on LinkedIn that I highly recommend for any tech entrepreneur, Jason Seeba and Ashu Garg spell out the key priorities, milestones, and pitfalls for early-stage companies seeking to acquire customers. But a “brand” for a much smaller company is immaterial, I would argue. Branding Doesn’t Matter.

Demand Generation Agencies 168

Demand Generation Agencies Demand Generation Demand Generation 168

Terminus

OCTOBER 16, 2018

Let’s take a look at how Malachi and his team at Masergy built an award-winning account-based marketing strategy from the ground up, as detailed in a recent webinar. They went after some quick wins, like Google AdWords campaigns and content syndication. To do this, they needed to: Identify the right companies to target.

Account Based Marketing 22

Account Based Marketing Sales Management ABM Top of Funnel 22