SMX East 2016 Day 1 – Ad Copy Best Practices, Local SEM, AdWords & Bing Updates, Social
QuanticMind
SEPTEMBER 27, 2016
Better opportunities exist on social platforms such as Facebook. AdWords and Bing updates from “Exploring the Upcoming AdWords and Bing Ads Changes”. Price extensions (also known as “table extensions”), for instance, continue to show poor results, appearing for only 10%-30% of queries with flat clickthrough rate.
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